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Audit How You Appear in Google Search

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Google has created a free service that lets you see what of your personal and professional information has been published on the Web. Once you provide your name, address, phone numbers, and email addresses to Google’s Results About You website, Google will inform you if that info appears in search results. (Don’t worry, you’re not telling Google anything it doesn’t already know.) It may take a few days or weeks for the initial results to come back, and Google will keep adding more results over time. You can review each page with your information and, if it’s data you would prefer to keep private and it meets Google’s policy requirements, request its removal from the search results. This only removes your data from Google’s search results; to remove it from the Web entirely, you’ll need to contact the website hosting the information.

(Featured image by Google)

Social Media: Curious about how your personal information shows up in Google searches? Google’s Results About You service helps you monitor and manage your digital footprint.

Don’t Assume That Top Google Search Results Are Guaranteed Safe

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We hate to encourage paranoia, but all is not well with Google Search. Recently, we’ve heard of multiple instances where people were nearly taken advantage of due to relying on the top result in a Google search. In one case, a user called a purported HP support phone number directly from the search results but ended up speaking with a scammer. In another, a user thought they were downloading the latest version of Dropbox but got malware instead. In neither case could we reproduce the error, but they may have resulted from “SEO poisoning,” a malicious technique in which cybercriminals manipulate search engine optimization (SEO) strategies to elevate harmful websites in search results. In short, don’t assume that a site at the top of Google search results is guaranteed safe when downloading software or contacting a company. It’s best to navigate directly to a company’s official website before trusting that corporate information and software downloads are legitimate.

(Featured image based on an original by iStock.com/Armastas)

Social Media: You know that the phrase “I read it on the Internet, so it must be true” is absurd, but you should extend that skepticism to Google search results. We’ve seen two recent instances of malicious content bubbling to the top of searches. Trust but verify.