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Being an Apple User Means You’re Not the Product

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There’s an Internet saying: “If you’re not the customer, you’re the product.” The point is that, if you’re getting a service for free, the company providing it sees you not as a customer, but as a product to sell, generally to advertisers.

This is how Google, Facebook, and Twitter operate. They provide services for free, collect data about you, and make money by showing you ads. In theory, the more that advertisers know about you, the better they can target ads to you, and the more likely you’ll be to buy. Personalized advertising can seem creepy (or clueless, when it fails), but it isn’t inherently evil, and we’re not suggesting that you stop using ad-supported services.

This ad-driven approach stands in stark contrast to how Apple does business. Apple makes most of its money by selling hardware—iPhones, Macs, and iPads, primarily. Another big chunk of Apple’s revenue comes from App Store and iTunes Store sales, iCloud subscriptions, and Apple Pay fees. Knowing more about you, what Web pages you visit, what you buy, and who you’re friends with doesn’t help Apple’s business, and on its Privacy page, Apple says bluntly, “We believe privacy is a fundamental human right.”

Of course, once your data is out there, it can be lost or stolen—in June 2018, a security researcher discovered that the online data broker Exactis was exposing a database containing 340 million records of data on hundreds of millions of American adults. Ouch!

Let’s look at a few of the ways that Apple protects your privacy.

Siri and Dictation

The longer you use Siri and Dictation, the better they work, thanks to your devices transmitting data back to Apple for analysis. However, Apple creates a random identifier for your data rather than associating the information with your Apple ID, and if you reset Siri by turning it off and back on, you’ll get a new random identifier. Whenever possible, Apple keeps Siri functionality on your device, so if you search for a photo by location or get suggestions after a search, those results come from local data only.

Touch ID and Face ID

When you register your fingerprints with Touch ID or train Face ID to recognize your face, it’s reasonable to worry about that information being stored where attackers—or some government agency—could access it and use it for nefarious purposes. Apple was concerned about that too, so these systems don’t store images of your fingerprints or face, but instead mathematical signatures based on them. Those signatures are kept only locally, in the Secure Enclave security coprocessor that’s part of the CPU of the iPhone and iPad—and on Touch ID-equipped laptops—in such a way that the images can’t be reverse engineered from the signatures.

And, of course, a major goal of Touch ID and Face ID is to prevent someone from violating your privacy by accessing your device directly.

Health and Fitness

People with medical conditions can be concerned about health information impacting health insurance bills or a potential employer’s hiring decision. To assuage that worry, Apple lets you choose what information ends up in Health app, and once it’s there, encrypts it whenever your iPhone is locked. Plus, any Health data that’s backed up to iCloud is encrypted both in transit and when it’s stored on Apple’s servers.

App Store Guidelines

A linchpin in Apple’s approach to privacy is its control over the App Store. Since developers must submit apps to Apple for approval, Apple can enforce stringent guidelines that specify how apps can ask for access to your data (location, photos, contacts, etc.). This isn’t a blanket protection—for instance, if you allow a social media app Facebook to access your contacts and location, the company behind that app will get lots of data on your whereabouts and can even cross-reference that with the locations of everyone in your contact list who also uses the service.

In the end, only you can decide how much information you want to share with the likes of Google, Facebook, and Twitter, and only you can determine if or when their use of your details feels like an invasion of privacy. But by using Apple products and services, you can be certain that the company that could know more about you than any other is actively trying to protect your privacy.

Social Media: Many of the big Internet companies make their money by assembling a dossier of information about you and then selling advertisers targeted access to you. Luckily, that’s not true of Apple—here are a few of the ways Apple protects your privacy.

The post Being an Apple User Means You’re Not the Product appeared first on TidBITS Content Network.

iOS 11.3 Introduces New Battery Health Feature, Business Chat, and More

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At the end of March, Apple released updates to all four of its operating systems, but iOS 11.3 was the most notable. It boasts a variety of new features and other changes—you can think of it as the midpoint update between iOS 11’s first release and iOS 12, probably coming next September. All remaining updates to iOS 11 are likely to be minor maintenance updates. Here’s what’s new.

iPhone Battery Health

The most anticipated change is the Battery Health feature that Apple promised to add in the wake of revelations that the company was quietly reducing the performance of older iPhone models (starting with the iPhone 6) to lessen the chance of unexpected shutdowns with weak batteries. You find the new Battery Health screen in Settings > Battery > Battery Health, and Apple explains it in detail here.

If your iPhone battery is aging, you may see a lower maximum capacity, and if your iPhone has shut down because of a weak battery, the screen will tell you that performance management has been applied. You can disable performance management, if you prefer the iPhone shutting down to degraded performance, but it will turn on again the next time your iPhone shuts down. Finally, if your battery is bad enough, the screen will recommend replacement.

Also note that iPads running iOS 11.3 can better maintain battery health when they’re plugged into power for long periods of time. Be sure to upgrade if you have an iPad that stays plugged in all the time.

Business Chat

New in both iOS 11.3 and macOS 10.13.4 High Sierra is Business Chat, an Apple service that lets you chat with participating companies directly within Messages. If you look up one of these companies in Maps, Safari, or Search/Spotlight and see a Messages button, just use it to start a conversation. Only you can start conversations, and Business Chat can be a fast way to ask questions, get support, schedule appointments, and even make purchases using Apple Pay.

Apple’s launch partners are 1-800-Flowers, Ameritrade, Discover, Hilton, Home Depot, Lowe’s, Marriott, Newegg, and Wells Fargo, although not all of them seemed to be active out of the gate. And, of course, you can use Business Chat with Apple itself.

Health Records

Most people won’t be able to take advantage of iOS 11.3’s next new feature—medical records in the Health app—right away, but we have high hopes for it. Apple has partnered with over 40 healthcare systems to bring your medical records into the Health app, centralizing them and making them easier for both you and healthcare professionals to access. The records include lab results, medications, conditions, and more. Health Records data is encrypted and protected with a passcode so it remains private.

Data & Privacy

We haven’t yet seen this, but Apple says that iOS 11.3 (and macOS 10.13.4) will display a new privacy icon whenever Apple asks for access to personal information, as it might do to “enable features, secure Apple services or personalize an iOS experience.” The icon should be accompanied by detailed privacy information explaining the situation. In an era when every company seems hell-bent on collecting and exploiting our personal data, it’s nice to see Apple increasing the transparency of its data collection practices.

Safari

iOS 11.3 tweaks Safari in several small ways that make it easier to use and more secure:

  • Autofill now inserts usernames and passwords only after you select them on Web pages.
  • Autofill now works in Web views within other iOS apps.
  • Safari warns you when you interact with password or credit card forms on non-encrypted pages.
  • Safari now formats shared articles sent via Mail as though they were in Reader mode.
  • Favorites folders now show icons for the contained bookmarks.

Other Improvements

Apple made lots of other minor improvements in iOS 11.3. You can see a full list in the release notes, but those that we find most noteworthy include:

  • iPhone X users get access to four new animoji: a lion, dragon, skull, and bear.
  • iOS 11.3 adds support for the Advanced Mobile Location (AML) standard, which provides more accurate location data to emergency responders when Emergency SOS is triggered.
  • Podcasts now plays episodes with a single tap, and you can tap Details to learn more about episodes.
  • Apple Music now streams music videos uninterrupted by ads.
  • Apple News has improved its Top Stories feature and includes a new Video group in the For You collection.

iOS 11.3’s improvements may not change the way you use your iPhone or iPad, but they’re welcome nonetheless, and Business Chat and Health Records should become more interesting as additional institutions sign on. And, of course, anyone with an older iPhone should check the Battery Health screen right away.