Posts

Apple Introduces New iPad Air, iPad Pro, Apple Pencil Pro, and Magic Keyboard

/in /by

After no new iPads throughout 2023, Apple has unveiled new 11-inch and 13-inch iPad Air and iPad Pro models, plus a more capable Apple Pencil Pro and a redesigned Magic Keyboard for iPad Pro. The company also refined the iPad lineup by dropping the ninth-generation iPad and reducing the price of the tenth-generation iPad to $349. Only the iPad mini was left untouched. We wouldn’t be surprised to see a new iPad and iPad mini before the end of 2024.

iPad Air Adds 13-inch Model and Moves to the M2 Chip

The 11-inch iPad Air has long been Apple’s mid-range iPad, offering more power and better specs than the iPad while leaving the high end to the iPad Pro. With this refresh, Apple significantly enhanced the lineup by adding a 13-inch model of the iPad Air, a screen size previously limited to the iPad Pro. Both iPad Air models now position their front-facing camera on the longer landscape edge, so you appear to others on landscape-orientation calls as if you’re looking directly at them rather than off to the side, as happened with the previous shorter portrait edge location. They continue to use Touch ID via a top-mounted sensor.

Apple switched the iPad Air from the M1 to the M2 chip, improving performance by 50%. Storage has also increased, with the base level jumping from 64 GB to 128 GB. For those needing more space, Apple now provides storage tiers of 256 GB, 512 GB, and 1 TB. Finally, Apple updated the iPad Air with the latest wireless technologies, Wi-Fi 6E and Bluetooth 5.3.

Those who want a keyboard can purchase the current Magic Keyboard for $299 (11-inch) or $349 (13-inch), and the new iPad Air models are compatible with the new $129 Apple Pencil Pro and the $79 USB-C Apple Pencil.

The 11-inch iPad Air starts at $599, and the 13-inch iPad Air at $799. Adding 5G cellular connectivity increases the price by $150. Moving to 256 GB bumps the price by $100, 512 GB adds $300, and 1 TB costs $500 more. You can choose from four subtle colors—blue, purple, starlight, and space gray—and you can order now with units arriving next week.

iPad Pro Gains M4 Chip and Ultra Retina XDR Display in Thinnest Apple Product Ever

While the new iPad Air models feel like modernized versions of the previous iPad Pro models, the new iPad Pro models break new ground. They boast new Ultra Retina XDR displays that leverage OLED technology that promises brighter highlights, deeper blacks, and faster response times. They’re noticeably better and brighter than the iPad Air Liquid Retina screens, which are already pretty good. Because Apple targets the iPad Pro at professional photographers and cinematographers who need the best display accuracy, there’s even a nano-texture glass option that reduces glare.

As with the iPad Air, the front-facing camera is now located on the longer landscape edge, along with the Face ID sensor. Surprisingly, the rear-facing camera isn’t as capable as the previous models, which sported Wide and Ultra Wide cameras and supported 2x optical zoom. The new models drop the Ultra Wide camera and retain just the 12-megapixel Wide camera. However, they now feature an adaptive True Tone flash that improves document scanning by stitching together multiple photos to eliminate the shadows that plague most camera-based scans.

In part because of the Ultra Retina XDR display, the new iPad Pro models are thinner than before, so much so that the 13-inch iPad Pro is the thinnest product Apple has ever made at 5.1 mm thick. More impressive is that the 13-inch model also shed nearly a quarter of a pound in weight—103 grams. Ignore the fact that the iPad Pro is now thinner and lighter than the iPad Air, and that the iPad Air is the mid-range iPad, but the MacBook Air is the low-end MacBook. Air is just a name now.

To power the Ultra Retina XDR display and make the iPad Pro models as thin as they are, Apple leapfrogged a chip generation, moving from the M2 to the new M4, which hasn’t appeared in any Macs yet. Apple says the M4’s CPU is 50% faster than the M2 in the previous models, and its GPU is up to four times faster.

For those who want a keyboard, the new iPad Pros are compatible only with the just-released Magic Keyboard for iPad Pro ($299 for 11-inch, $349 for 13-inch). As with the iPad Air, you can use either the new $129 Apple Pencil Pro or the $79 USB-C Apple Pencil.

Pricing for the 11-inch iPad Pro starts at $999, with the 13-inch iPad Pro at $1299. 5G cellular connectivity adds $200. Storage starts at 256 GB, up from 128 GB, and Apple offers tiers of 512 GB ($200 more), 1 TB ($600), and 2 TB ($1000). The nano-texture glass also adds $100 and is available only for models with 1 TB or 2 TB of storage. The only available colors are black and silver.

Apple Releases Apple Pencil Pro and Magic Keyboard for iPad Pro

For artists, students, and others who like precise stylus input, the new Apple Pencil Pro offers a variety of new sensors and capabilities. A sensor in the barrel detects a squeeze that brings up a tool palette, and a gyroscope notices when you roll the barrel to change the orientation of shaped pen and brush tools. A new haptic engine provides confirmation of actions like squeezing, double tapping, and snapping to a Smart Shape. When used with the iPad Pro, the Apple Pencil Pro pairs, charges, and is stored on the side using a magnetic interface. If you lose it, you can now locate it with Find My.

While the new iPad Air models work with the existing Magic Keyboard, the new iPad Pro models are compatible only with the new Magic Keyboard for iPad Pro. It retains the design that floats the iPad Pro above the keyboard but adds a function row of keys for features like screen brightness and volume. The palm rest is made of aluminum, and it has a larger trackpad with haptic feedback, so it feels more like using a MacBook. It attaches magnetically and uses the Smart Connector to connect power and data without Bluetooth—there’s also a USB-C connector in the hinge for charging.

Buying Advice

All these products are available for order now and will ship next week. Who should buy what? Apple’s comparison page can be helpful, but here’s our advice:

  • iPad: With the price drop to $349, the tenth-generation iPad becomes a remarkable deal, and it’s an ideal iPad for watching videos, browsing the Web, reading email, and other basic tasks.
  • iPad mini: If smaller is better for you, the iPad mini remains in the lineup, starting at $499. It performs slightly better than the iPad, but its size is the main reason to buy it.
  • iPad Air: The iPad Air is the workhorse of the iPad line, with sufficient performance to do nearly anything you want. The addition of the 13-inch model is particularly welcome because it’s $500 cheaper than the equivalently sized iPad Pro. Buy the iPad Air if you want to do more than the basics with your iPad.
  • iPad Pro: The technology in the iPad Pro is impressive, but so is the cost. As with the Mac lineup, the Pro models are mainly targeted at creative professionals who need the ultimate power and are willing to pay for it.

A related question surrounds upgrades. Generally speaking, upgrading to a new iPad may not be worthwhile if you have the previous model. However, once you’re two generations back, the performance increases tend to be significant. The caveat to that advice is that if an iPad isn’t doing what you want, it’s time to upgrade. For instance, if you have an M1 iPad Air that runs your drawing app slower than you’d like, it’s worth considering either an M2 iPad Air or an M4 iPad Pro, depending on how important performance is to you.

Regardless, contact us if you have any questions about what iPad makes the most sense for you.

(Featured image by Apple)

Social Media: Apple has released new 11-inch and 13-inch iPad Air and iPad Pro models, plus a new Apple Pencil Pro and Magic Keyboard for iPad Pro. We round up the new features and provide advice on what to consider for your next iPad.

Apple Releases New iPad, iPad Pro, and Apple TV

/in /by

In a series of press releases—no big video event this time—Apple has announced upgrades to the iPad, iPad Pro, and Apple TV. The new models are largely evolutionary, with changes that are welcome but unlikely to change your iPad or Apple TV experience. All are available to order now, with the new iPads arriving on October 26th and the new Apple TV hitting stores on November 4th.

One other note. iPadOS 16 and macOS 13 Ventura ship on October 24th. iPadOS 16 is probably safe to install soon, given the extent to which it’s similar to iOS 16, though the Stage Manager window management feature still has rough edges. Do not upgrade to Ventura until we’ve had a chance to evaluate its stability and compatibility.

New Tenth-Generation iPad Has iPad Air-like Design, Higher Price

The product receiving the most significant changes is the iPad, now in its tenth generation. Apple redesigned it to look and work more like the iPad Air, with squared-off sides, an all-screen design, a 10.9-inch display, USB-C instead of Lightning, and Touch ID in the top button. Also like the iPad Air, the iPad now has a 12-megapixel rear-facing camera and features Wi-Fi 6 plus 5G support in the cellular models for faster connectivity. Perhaps most interestingly, Apple finally repositioned the front-facing 12-megapixel camera along the landscape (long) edge of the iPad so you’ll be looking into the camera for video calls. Oddly, the new iPad Pro models didn’t also receive this improvement.

Despite the similarities, the iPad Air retains its technical superiority (and justifies its higher price) in two big ways. First, the tenth-generation iPad relies on the A14 Bionic chip that’s faster than the ninth-generation iPad’s older A13 Bionic but slower than the iPad Air’s higher-performance M1 chip. Second, the tenth-generation iPad remains compatible only with the first-generation Apple Pencil, presumably because Apple left the wireless charging hardware out to cut costs. Since the new iPad switches from Lightning to USB-C, you’ll need a $9 USB-C to Lightning adapter to pair and charge the Lightning-based Apple Pencil—that’s awkward.

Apple also introduced a new keyboard exclusively for the tenth-generation iPad, the Magic Keyboard Folio. It features full-size keys, a large trackpad, and a 14-key function row. The two-piece design separates the keyboard from the back cover, so you can fold the keyboard behind the iPad or detach it entirely when you’re not using it. The back cover has an adjustable stand for positioning the iPad at several angles. It’s available only in white.

The only problem is that all these changes come at a cost. Historically, the iPad has been Apple’s best value, with the ninth-generation iPad’s price starting at just $329. The new tenth-generation iPad now starts at $449 for the 64 GB Wi-Fi model. Add $150 if you prefer 256 GB of storage, and another $150 if you want cellular capabilities too. You can choose from blue, pink, yellow, and silver finishes.

So now, when pondering a full-size iPad, you have three options. The ninth-generation iPad remains available at $329 for those looking to pay the least. The tenth-generation iPad is now the middle choice at $449. And for those who want a better Apple Pencil experience, faster performance, and slightly better specs, the iPad Air starts at $599.

New iPad Pro Offers M2 Chip, Faster Wi-Fi, and Apple Pencil Hover

Apple has also updated the iPad Pro, but with fewer changes. Foremost among them is Apple’s M2 chip, which provides the iPad Pro with the ultimate in performance. The M2 enables users to capture ProRes video for the first time and to transcode ProRes video up to three times faster than before.

That said, only those already pushing the limits on the previous iPad Pro models should consider upgrading from the previous M1 models since the difference isn’t likely to be that noticeable for less demanding workflows. Similarly rarified is the move to Wi-Fi 6E, which supports wireless networking at up to 2.4 Gbps, or twice as fast as the previous generation. Apple also expanded the 5G networking for the cellular-capable models to support more 5G networks around the world.

The new iPad Pro can also detect when the second-generation Apple Pencil is hovering up to 12 millimeters above the screen, displaying a circle that helps you position the tip of the Apple Pencil more precisely.

The new iPad Pro retains the same pricing, with the 11-inch model starting at $799 and the 12.9-inch model starting at $1099.

Increasingly, Apple is targeting the iPad Pro at video, audio, and graphics professionals interested in iPad-focused workflows. If that’s you, the new iPad Pro is worthwhile; those just looking for a high-performance iPad would be more economically served by the M1 iPad Air, which is $200 less expensive.

Third-generation Apple TV 4K Boasts Better Specs for Lower Prices

Along with the new iPads, Apple also refreshed its Apple TV lineup, introducing the third-generation Apple TV 4K and dropping the old Apple TV HD. The design remains essentially the same, with the big change being an upgrade from the previous model’s A12 Bionic chip to the faster A15 Bionic for faster performance and more fluid gameplay. Apple also doubled the storage and added support for HDR10+ to provide the best possible video quality across more TVs. Finally, the Siri Remote now charges via USB-C instead of Lightning.

The new Apple TV 4K comes in two models, much like previous generations, but this time there are differences beyond storage, which is important only for apps and games. The $129 Apple TV 4K (Wi-Fi) provides 64 GB of storage and supports only wireless networking, whereas the $149 Apple TV 4K (Wi-Fi + Ethernet) comes with 128 GB of storage, includes a Gigabit Ethernet port for faster wired connectivity, and supports the Thread mesh networking protocol for smart home accessories.

Those prices are $50 lower than the previous generation’s. For those who aren’t interested in Apple TV games, home automation, and wired networking, the $129 Apple TV 4K (Wi-Fi) is significantly more compelling than last year’s more expensive model.

(Featured image by Apple)

Social Media: Apple has released a redesigned tenth-generation iPad with the new Magic Keyboard Folio, new M2 iPad Pro models, and a lower-cost Apple TV 4K with a faster processor and twice the storage. Read on for details:

Apple Wows with Mac Studio and Studio Display, Updates iPhone SE and iPad Air

/in /by

At its March 8th Peek Performance event, Apple freshened its iPhone and iPad product lines with a new third-generation iPhone SE and fifth-generation iPad Air, along with new green hues for the iPhone 13 line. Then Apple focused on the big announcements of the day: the entirely new Mac Studio, powered by the insanely fast M1 Ultra chip and accompanied by the stunning 27-inch Studio Display.

Mac Studio with M1 Ultra and Studio Display Redefine the Mac Lineup

In 2020, Apple started to transition Macs away from Intel processors to Apple silicon, beginning with the M1 system-on-a-chip and a year later adding the even more powerful M1 Pro and M1 Max to the family. The performance of those chips, particularly when measured against their low power requirements, was stellar. Apple has now unveiled the M1 Ultra, which bonds two M1 Max chips together for double the performance.

To hold the M1 Ultra—or a less expensive M1 Max—Apple introduced an entirely new Mac that looks like an inflated Mac mini. The Mac Studio has the same 7.7-inch (19.7 cm) square outline, but is more than twice as tall, clocking in at 3.7 inches (9.5 cm) high. Much of that vertical space is occupied by cooling fans, but Apple says the Mac Studio makes minimal noise.

The Mac Studio also expands the Mac mini’s price, with the M1 Max model starting at $1999 and the M1 Ultra model at $3999. You can kit a Mac Studio out with an impressive set of options:

  • Chip: For $1999, the M1 Max model offers 10 CPU cores, either 24 or 32 (add $200) GPU cores, and 16 Neural Engine cores. The $3999 M1 Ultra model doubles those numbers with 20 CPU cores, 48 or 64 ($1000) GPU cores, and 32 Neural Engine cores.
  • Memory: With the M1 Max, you can choose between 32 GB or 64 GB ($400) of unified memory. With an M1 Ultra, you can opt for either 64 GB or 128 GB ($800) of unified memory.
  • Storage: Internal SSD storage starts at 512 GB, with options of 1 TB ($200), 2 TB ($600), 4 TB ($1200), and 8 TB ($2400).

Because of Apple’s focus on creative professionals, the Mac Studio offers a solid set of ports. On the back, it has four Thunderbolt 4 ports, a 10-gigabit Ethernet port, two USB-A ports, an HDMI port, and a 3.5 mm headphone jack. 802.11ax Wi-Fi 6 is built in, as is Bluetooth 5.0. For ease of access, Apple finally put ports on the front, too. The M1 Max model features two USB-C ports, whereas the M1 Ultra model offers two Thunderbolt 4 ports. Both provide an SDXC card slot.

To address the Mac Studio’s lack of a screen, Apple introduced the $1599 Studio Display. It’s a 27-inch 5K Retina display with a native resolution of 5120-by-2800, P3 wide color, and True Tone technology. Nano-texture glass is a $300 option if you need less reflectivity. There are three stand options: a 30º tilt default, a VESA mount adapter, or a tilt- and height-adjustable stand for $400 more. Note that you can’t swap one for another later. The Studio Display offers one Thunderbolt 3 port to connect to a Mac—complete with 96-watt charging—and three USB-C ports for connecting peripherals.

What sets the Studio Display apart from other monitors is that it uses an A13 Bionic chip—the same brains in the iPhone 11—to power a 12-megapixel Ultra Wide camera with Center Stage (Apple’s technology for smoothly keeping you in the frame as you move around on a video call), a three-mic array with directional beamforming, and a high-fidelity six-speaker system. In short, this is the ultimate Mac videoconferencing setup. It even supports spatial audio when playing music or video with Dolby Atmos, and you can use “Hey Siri” with it.

There’s one other fact you need to know before we put all this together: Apple said that the only remaining Mac to transition to Apple silicon is the Mac Pro, which means that it’s dropping the popular 27-inch iMac from the lineup. We’re sad since that iMac was a terrifically good deal, but if you’ve been waiting for an Apple silicon 27-inch iMac, the Studio Display suggests four alternative directions, depending on your needs. Remember that even the entry-level M1 chip outperforms the most recent Intel-based 27-inch iMac.

  • Minimize desktop cost: If keeping costs down while sticking with Apple-designed desktop gear is important to you, couple a Mac mini with the Studio Display.
  • Maximize desktop performance: Need the maximum performance on your desk? A Mac Studio driving one or more Studio Displays is the ultimate professional setup today.
  • Minimize portability cost: Those who need portability and desktop screen real estate can get both without breaking the bank by combining a MacBook Air or 13-inch MacBook Pro and the Studio Display.
  • Maximize portability performance: For top-notch portability, performance, and productivity, a 14-inch or 16-inch MacBook Pro is unbeatable when matched with one or even two Studio Displays.

Finally, don’t discount the 24-inch iMac. Although its screen is smaller than the 27-inch iMac’s, its Retina screen resolution isn’t far off, and it’s notably less expensive. If you mostly like the all-in-one nature of the 27-inch iMac and don’t need the performance of the Mac Studio or MacBook Pro, you won’t go wrong with a 24-inch iMac.

Both the Mac Studio and Studio Display are available to order now, with shipments starting on March 18th, although demand is already pushing some ship dates into April. Note that the Mac Studio doesn’t include any input devices, but Apple also introduced a new silver-and-black Magic Keyboard with Touch ID and Numeric Keypad ($199), Magic Mouse ($99), and Magic Trackpad ($149) designed to complement the Studio Display.

Third-generation iPhone SE Gains A15 Bionic and Better Camera

Not everyone wants—or at least wants to pay for—the latest and greatest. For those looking for a small iPhone at a reasonable price, the new third-generation iPhone SE is still a bargain. Prices start at $429 thanks to its 4.7-inch screen in an iPhone 8 design and Touch ID-enabled Home button. That’s $30 more than the previous generation, but you get the same A15 Bionic chip that’s in the iPhone 13 line and Apple’s promise that iOS will support it for years to come. The new iPhone SE also gains 5G support for faster cellular Internet connectivity, though it doesn’t support the fastest millimeter-wave flavor of 5G.

The A15 Bionic’s processing power enhances the 12-megapixel camera, providing computational photography capabilities like Smart HDR 4, Photographic Styles, Deep Fusion, and Portrait mode. The A15 Bionic’s image signal processor also improves video quality, particularly in low-light situations. Despite the increased performance, Apple says the new iPhone SE features better battery life than the second-generation iPhone SE and all previous 4.7-inch iPhone models. (Generally speaking, the bigger the iPhone, the better the battery life, thanks to additional room inside.)

You can order the new iPhone SE, which comes in midnight (black), starlight (white), and PRODUCT(RED), starting at 8 AM Eastern on March 11th, with delivery starting on March 18th. The 64 GB model costs $429, 128 GB costs $479, and 256 GB is $579.

Fifth-generation iPad Air Moves to M1 and 5G

For many people, the $599 iPad Air is the sweet spot of the iPad line, fitting nicely between the $329 iPad and the $799 11-inch iPad Pro. However, the fourth-generation iPad Air had fallen behind in a few ways, making its price less palatable.

The new fifth-generation iPad Air makes the price compelling again, thanks to the move to the same M1 chip used in the iPad Pro (and many Macs). It boasts up to 60% faster CPU performance than the previous model and twice the graphics performance. Even more noticeable in this age of videoconferencing is the addition of an Ultra Wide front-facing camera with Center Stage. Those who need speedy connectivity on the go will appreciate the new 5G support, though it doesn’t support the fastest millimeter-wave 5G. Apple also doubled the throughput for the iPad Air’s USB-C port, but it remains slower than the Thunderbolt port in the iPad Pro models.

Other key specs remain the same, including the size and industrial design, Touch ID in the top button, support for the second-generation Apple Pencil, rear-facing camera, and battery life.

As with the new iPhone SE, pre-orders for the new iPad Air open at 8 AM Eastern on March 11th, with delivery starting on March 18th. It comes in five new colors: space gray, pink, purple, blue, and starlight (white). $599 gets you 64 GB of storage, whereas 256 GB costs $749. Add another $150 for a cellular-capable model.

(Featured image by Apple)

Social Media: At its March 8th Peek Performance event, Apple unveiled the impressive new Mac Studio—powered by the M1 Ultra chip—and Studio Display. The company also introduced an updated iPhone SE and iPad Air. Read on for details:

Apple Updates iPad Lineup with new iPad mini and iPad Air

/in /by

iPad mini lovers, rejoice! If you’ve been holding onto an aging iPad mini because of its small size, you’ll be happy to learn that Apple has at long last released a new 7.9-inch iPad mini with modern-day technologies. Joining it in the lineup is a new 10.5-inch iPad Air that turns out to be a retooled iPad Pro for a lot less money.

iPad mini Gains A12 Bionic Chip and Apple Pencil Support

It has been hard to recommend the iPad mini 4—last updated in September 2015—for several years now because its hardware was increasingly long in the tooth, and Apple hadn’t seemed enthused about updating it.

That has all changed with the fifth-generation iPad mini, which boasts the same speedy A12 Bionic chip that powers today’s iPhone XR, XS, and XS Max. It provides over three times the performance as the iPad mini 4’s A8 chip and graphics that are nine times faster. The other huge change is that the iPad mini now lets you use the $99 Apple Pencil for drawing, taking notes, and more. Note that the iPad mini supports only with the first-generation Apple Pencil, not the second-generation model that’s specific to last year’s iPad Pro models.

Other welcome, but less notable, changes include a screen that is 25% brighter, displays more colors, and supports Apple’s True Tone technology for matching the color temperature of the screen to the light in your surroundings. The Wi-Fi + Cellular model of the iPad mini also now supports faster gigabit-class LTE connections and the improved Bluetooth 5.0.

The basic specs of the rear-facing camera on the new iPad mini haven’t changed—it’s still an 8-megapixel camera—but it likely takes better photos and videos thanks to the A12 Bionic chip’s computational photography capabilities. Plus, the front-facing FaceTime HD camera can now capture 1080p video at 30 frames per second for better FaceTime calls.

You can order the iPad mini now in silver, space gray, and gold. For 64 GB of storage, a Wi-Fi–only model costs $399, whereas a 256 GB model is $549. Adding cellular connectivity bumps the prices to $529 and $679.

iPad Air Lowers the 10.5-inch iPad Pro Price with a Less-Capable Camera

Despite its name, the new 10.5-inch iPad Air has far more in common with the now-discontinued 10.5-inch iPad Pro from 2017 than it does with the 9.7-inch iPad Air 2 from 2014.

Apple has clearly taken the iPad Pro and modernized it with the current A12 Bionic chip, gigabit-class LTE, eSIM, and Bluetooth 5.0. But to cut $150 from the iPad Pro’s $649 starting price, Apple replaced the iPad Pro’s rear-facing camera with a less-capable model and traded the quad speaker system for stereo speakers. That’s not to say that the iPad Air’s rear-facing camera is a problem—it’s the same 8-megapixel camera as in the iPad mini—it’s just not at the level of the 12-megapixel camera that was in the 10.5-inch iPad Pro.

Like the old iPad Pro, the iPad Air supports the first-generation Apple Pencil and the original $159 Smart Keyboard (again, not the Smart Keyboard Folio for the 2018 iPad Pro models).

As with the iPad mini, Apple offers only two tiers of storage, 64 GB for $499 and 256 GB for $649, and the cellular option increases the pricing to $629 and $779. The color choices are again silver, space gray, and gold.

Other iPads

Apple’s slate of iPads makes a lot of sense now, with this new fifth-generation iPad mini and third-generation iPad Air joining the sixth-generation iPad and the 11-inch iPad Pro and third-generation 12.9-inch iPad Pro.

If you want small, get an iPad mini. If you want cheap, buy the iPad. If you’re looking for a bigger screen or Apple keyboard (the Smart Keyboard is excellent), go for the iPad Air. And if you have the budget, the 11-inch and 12.9-inch iPad Pro models are fabulous. Apple has a helpful online comparison tool, or feel free to ask us what we’d recommend for you.

Social Media: After more than three years, Apple has updated the beloved iPad mini with modern-day specs and Apple Pencil support, and the company also released an iPad Air that’s essentially a retooled iPad Pro. Learn more at: