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Website Owners: Identifying Copyright Infringement Link Insertion Scams

We regularly warn Internet users about online scams and phishing attacks. Most of these are relatively easy to identify and avoid once you’re aware of telltale signs. Unfortunately, we’ve encountered a newer type of scam that’s more difficult to identify, partly because it plays on fears of legal action.

Website owners are the target of this scam email, which purports to come from a lawyer. The message states that an image on your site has been used without permission. Such a claim is all too believable for many, especially those who may not have been as careful about usage permissions in the distant past as they are today. The message includes a link to the image, a link to the purportedly infringing page, and a threat to initiate legal action if certain actions aren’t taken within five business days

Unusually, the email doesn’t ask you to take down the infringing image or pay a retroactive licensing fee. Instead, it says you must credit the image’s copyright holder and include a link. Such a simple request seems like a huge win—instead of paying a licensing fee or worrying about being sued, you can twiddle a little HTML and move on with your life.

Don’t do it! This is what’s called a “link insertion scam.” It exploits the search engine optimization principle that links on reputable sites provide legitimacy to linked sites, helping them move up in the search rankings. Unfortunately, the reverse is also true; linking to a scammer from your website will cause Google and other search engines to penalize your site in the search rankings.

Unfortunately, these copyright infringement scams look legitimate at first glance, as you can see in this example. The From and Subject lines don’t seem forged or malformed, and there are no obvious grammatical errors or indications that the writer doesn’t speak fluent English. And when you click the link in the signature, you end up at what appears to be the website of a real law firm. What should you do if you receive a message like this?

First, don’t panic. Just because the message looks legitimate doesn’t mean it comes from a real lawyer. Also, don’t call your lawyer unless they’re willing to work for free. You can save stress, time, and money by evaluating the message yourself.

A few details in the message suggest that it’s not real:

  • The domain in the From line’s email address—elitejusticeadvisors.biz—sounds sketchy and doesn’t match the company name.
  • The Subject line of “DMCA Copyright Infringement Notice” sounds official, but those familiar with the DMCA will know that it can be used only for a formal notice-and-takedown process, not to make demands for attribution or payment. But most people won’t know that.
  • The message is addressed to the generic “Dear owner of,” whereas legitimate messages from a lawyer would be addressed to a specific entity.
  • The required link URL points to a telecom news site in Sri Lanka, and it’s odd that an Arizona lawyer would be working for such a client.
  • The example of the purportedly infringing image is hosted at Imgur, a consumer image-hosting site known for funny pet pictures and cringeworthy GIFs. Legal firms would always use some sort of case management site.

Those details may feel wrong, but they’re insufficient to prove it’s a scam. You’ll need to dig deeper. Here are some ways you can do that:

  • Investigate the domain: Do a Web search on the domain in question: elitejusticeadvisors.biz. Because others have written about this scam, articles identifying it as a scam will appear on the first page of the results.
  • Search for the lawyer and firm: The lawyer’s name is too generic to yield revealing results, but if you do a Web search on “Dean Parker Commonwealth Legal Services,” you’ll once again see that others have identified it as a scam.
  • Check a state bar association directory: Most state bar associations or state courts have a searchable directory of licensed legal professionals. A quick search of the State Bar of Arizona’s member directory reveals that no “Dean Parker” is licensed in Arizona.
  • See if the headshot matches a real person: If the website provides a headshot, you can copy the image (Control-click it and choose Copy Image) and paste it into the TinEye reverse image search engine. Since all the results say “generated.photos,” it’s a good bet that the image was AI-generated.
  • Search for the company’s full name and address: As with the name of the lawyer, the generic-sounding name of the law firm will probably match other companies. However, if you search for the full name and address, you’ll likely turn up articles about it being fake.
  • Visit the address virtually: With Apple Maps and Google Maps, you can verify that a business is present at a location (or not) and often view the offices using Google Street View. Both mapping tools show no law firm at the provided address. Additionally, the building does not have a fourth floor, as specified in the address.
  • Ask ChatGPT: Now that ChatGPT has access to current Web information, it’s worth pasting the complete contents of the message into a ChatGPT conversation and asking it to tell you about the message. Start generally, but then ask if it thinks the message might be a scam, and if so, to suggest ways you could verify your suspicions.

Some of the above search suggestions identify the scam only because the scammer has reused the same company name, lawyer name, physical address, and website. If you were the first to be targeted by a new scam, the state bar association search and physical address check would be the most likely to expose it.

Let us leave you with an important caveat. You shouldn’t assume that all copyright infringement messages are scams. A legitimate DMCA takedown notice will ask you to remove the content, and a real copyright infringement message—probably from a company that specializes in such matters rather than a lawyer—will likely demand payment. In both cases, take down the offending image right away. If you really were using an image without permission, some payment may be required, and if the amount feels excessive, contact a lawyer specializing in copyright infringement cases. They may be able to negotiate a lower payment or point out issues that will make the claim go away.

(Featured image based on an original by iStock.com/Olivier Le Moal)


Social Media: If you receive what looks like a copyright infringement message complaining about an image on your website, don’t panic—it might be a scam. We help you identify such scams and explain what to do if the message turns out to be real.

Beware Fake “Sextortion” Scams

All those data breaches are coming back to haunt us. Once our phone numbers and addresses began to be leaked, it was only a matter of time before scammers would personalize their attacks to make them seem more real. The latest “sextortion” scams purport to have compromising video of you taken from your computer’s webcam, backing it up with your phone number and a Google Street View-like image that matches your leaked address. They make a lot of claims and dire-sounding threats, but talk is cheap, and there’s nothing behind them. Do not pay the scammers!

(Featured image by iStock.com/Thapana Onphalai)


Social Media: Scams are starting to incorporate personal information stolen in data breaches, so you may get “sextortion” threats that purport to know your phone number, address, and more.

Stay Alert! Voice Phishing Used in Recent Ransomware Attacks

All it took for MGM Resorts International to be compromised with ransomware was a quick phone call, which some now call “voice phishing” or “vishing.” An attacker using LinkedIn information to pose as an employee asked MGM’s help desk for a password change, after which they were able to install ransomware. MGM is now up to $52 million in lost revenues and counting. Two takeaways. First, if you call support for a manual password reset, expect to be asked for a lot of verification, such as a video call where you show your driver’s license. Second, if you receive a call at work from an unknown person asking you to do anything involving money or account credentials, hang up, verify their identity and authorization, and proceed accordingly only if they check out.

(Images by iStock.com/1550539 and HT Ganzo)


Social Media: Phishing isn’t limited to email and texts anymore—“voice phishing” or “vishing” was used recently in a major ransomware attack on MGM Resorts. The rise in such attacks means that requests over the phone will need much more verification.

5 New Year’s Resolutions That Will Improve Your Digital Security

Happy New Year! For many of us, the start of a new year is an opportunity to reflect on fresh habits we’d like to adopt. Although we certainly support any resolutions you may have made to get enough sleep, eat healthy, and exercise, could we suggest a few more that will improve your digital security?

Keep Your Devices Updated

One of the most important things you can do to protect your security is to install new operating system updates and security updates soon after Apple releases them. Although the details seldom make the news because they’re both highly specific and highly technical, you can get a sense of how important security updates are by the fact that a typical update addresses 20–40 vulnerabilities that Apple or outside researchers have identified.

It’s usually a good idea to wait a week or so after an update appears before installing it, on the off chance that it has undesirable side effects. Although such problems are uncommon, when they do happen, Apple pulls the update quickly, fixes it, and releases it again, usually within a few days.

Use a Password Manager

We’ve been banging this drum for years. If you’re still typing passwords in by hand, or copying and pasting from a list you keep in a file, please switch to a password manager like 1Password or LastPass. Even Apple’s built-in iCloud Keychain is better than nothing. A password manager has five huge benefits:

  • It generates strong passwords for you. Password1234 can be hacked in seconds.
  • It stores your passwords securely. An Excel file on your Desktop is a recipe for disaster.
  • It enters passwords for you. Wouldn’t that be easier than typing them in manually?
  • It audits existing accounts. How many of your accounts use the same password?
  • It lets you access passwords on all your devices. Finally, easy login on your iPhone!

A bonus benefit for families is password sharing. It allows, for example, a married couple to share essential passwords or for parents and teens to share certain passwords.

In short, using a password manager is more secure, faster, easier, and just all-around better. If you need help getting started, get in touch.

Beware of Phishing Email

Individuals and businesses alike frequently suffer from security lapses caused by phishing, forged email that fools someone into revealing login credentials, credit card numbers, or other sensitive information. Although spam filters can catch many phishing attempts, it’s up to you to be on your guard at all times. Here’s what to watch for:

  • Any email that tries to get you to reveal information, follow a link, or sign a document
  • Messages from people you don’t know, asking you to take an unusual action
  • Direct email from a large company for whom you’re an anonymous customer
  • Forged email from a trusted source asking for sensitive information
  • All messages that contain numerous spelling and grammar mistakes

When in doubt, don’t follow the link or reply to the email. Instead, contact the sender in some other way to see if the message is legit.

Avoid Sketchy Websites

We won’t belabor this one, but suffice it to say that you’re much more likely to pick up malware from sites on the fringes of the Web or that cater to the vices of society. To the extent that you can avoid sites that provide pirated software, “adult” content, gambling opportunities, or sales of illicit substances, the safer you’ll be. That’s not to say that reputable sites haven’t been hacked and used to distribute malware too, but it’s far less common.

If you are concerned after spending time in the darker corners of the Web, download a free copy of Malwarebytes or DetectX Swift and scan for malware manually.

Never Respond to Unsolicited Calls or Texts

Although phishing happens mostly via email, scammers have also taken to using phone calls and texts. Thanks to weaknesses in the telephone system, such calls and texts can appear to come from well-known companies, including Apple and Amazon. Even worse, with so much online ordering happening, fake text messages pretending to help you track packages are becoming more common.

For phone calls from companies, unless you’re expecting a call back from a support ticket you opened, don’t answer. Let the call go to voicemail, and if you feel it’s important to respond, look up the company’s phone number elsewhere, and talk with someone at that number rather than one provided by the voicemail.

For texts, avoid following links unless you recognize the sender and it makes sense that you’d be receiving such a link. (For instance, Apple can text delivery details related to your orders.) Regardless, never enter login information at a site you’ve reached by following a link because there’s no way to know if it’s real. Instead, if you want to learn more, navigate manually to the company’s site by entering its URL yourself, then log in.

Let’s raise a glass to staying safe online in 2021!

(Featured image based on originals from Tim Mossholder and Jude Beck on Unsplash)


Social Media: Have a safer 2021 with New Year’s resolutions that will help you secure your devices, avoid email and text scams, and stay safe from malware, as well as benefit from the security and ease-of-use of password managers, which can even fill in passwords for iPhone apps.

Beware Microsoft Office 365 Phishing Attacks!

We’re seeing an uptick in email phishing attacks purporting to come from Microsoft about Office 365. They’re quite convincing messages that tell users that their credit card payment has failed, that an account needs renewing, or that a password needs to be confirmed. Needless to say, they’re all complete scams, and clicking a link in them takes you to a malicious Web page that will try to steal your password or credit card details. As we noted in “Gone Phishing: Five Signs That Identify Scam Email Messages,” large companies never send email asking you to click a link in order to log in to your account, update your credit card information, or the like. Hover over links to see where they go before clicking anything, and stay safe out there!