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What Is This “App Tracking Transparency” Apple Added to iOS 14.5?

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You’ve likely seen mention of the dispute between Apple and Facebook. It revolves around App Tracking Transparency (ATT), a technology Apple released in iOS 14.5.

The goal of ATT is to give iPhone and iPad users more control over the extent to which app makers can track their data and activities across apps and websites owned by other companies. Before App Tracking Transparency, nothing prevented companies from sucking a vast amount of data about your everyday activities and connecting it to other data to build an insanely detailed picture of who you are and what you do. Apple has written A Day in the Life of Your Data white paper and released the Tracked TV ad to give you a sense of how apps track you. We like to think of app tracking as a fleet of tiny drones constantly hovering over your head, recording your every waking moment for their corporate masters.

Facebook is particularly perturbed by the introduction of App Tracking Transparency because the company makes billions of dollars every year by gleaning as much as it can about you and then selling advertising access to you to companies that want to target people like you. For instance, Facebook knows if you’re a New York City lawyer and divorced mother of two who loves dogs, donates to the Sierra Club, and has Crohn’s disease. Although App Tracking Transparency won’t prevent Facebook from tracking your behavior across its own apps, at least it won’t be able to track you across other companies’ apps and websites.

Once you upgrade to the latest version of iOS and iPadOS, App Tracking Transparency requires that apps ask for permission to track you. However, depending on your current privacy settings, you may never see those requests. In Settings > Privacy > Tracking, if Allow Apps to Request to Track is turned off, you won’t receive any permission requests, and apps won’t be able to track you. Turn that setting on, and you’ll start getting alerts that ask for permission.

Put bluntly, there is absolutely no reason to allow any app to track you. Apple explicitly says that apps may not withhold features from those who opt out of tracking. So if you turn on the Allow Apps to Request to Track setting, tap Ask App Not to Track whenever you’re prompted. If you accidentally tap Allow, you can always go back to Settings > Privacy > Tracking and turn off the switch to rescind permission.

You might want to enable Allow Apps to Request to Track to see which apps were likely violating your privacy before and are still willing to do so even after App Tracking Transparency has exposed their sleazy business practices. Frankly, we’d encourage you to think about whether you want to use apps from such companies—perhaps the best reason to allow the requests is to identify privacy-abusing apps that you’ll then delete.

Early statistics from analytics company Flurry suggest that 94%–96% of users in the United States have opted out of app tracking, either by tapping Ask App Not to Track or by disabling the Allow Apps to Request to Track. We’re surprised the number is so low.

(Featured image by Glen Carrie on Unsplash)

Social Media: New in iOS 14.5 is a privacy-protecting feature called App Tracking Transparency, which forces apps to ask you for permission to track your activities across other apps and websites. Learn more about why you should never allow tracking here:

Privacy Tip: Don’t Post Vaccination Record Cards on Social Media

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So you’ve gotten your COVID-19 vaccination. Congratulations, and thank you for nudging the planet closer to the herd immunity needed for life to return to normal! It’s a good idea to take a photo of your card as a backup before filing it with your other important papers, just in case. (If you lose the original, you may be able to get a new one from the site where you got the vaccine or through your state’s Immunization Information System.) However, we do want to offer a note of caution. Resist the urge to post that photo—or one of you gleefully brandishing your card—on social media. The cards include your name, date of birth, vaccine location, and other personal information that could be used to steal your identity, and any digital miscreant worth their salt is already trawling through your social media feeds for as much personal information as they can find.

(Featured image by Adam Engst)

Learn How to Paste Text So Its Style Matches the Surrounding Text

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When you copy text from a Web page, PDF, or word processing document, macOS usually includes the associated formatting, so the words you paste may end up in 68-point blue italic if that was what the source text looked like. That’s often undesirable. More commonly, you want the text to take on the styling of the text where you’ve pasted it. In most Mac apps, there’s a quick trick to achieve this goal. Look on the Edit menu for the Paste and Match Style command (sometimes called Paste and Match Formatting, Paste Text Only, or Paste without Formatting) to paste the text such that it matches the style of the surrounding words in the destination. Apple’s standard keyboard shortcut for this is Command-Shift-Option-V, though some apps use Command-Shift-V. If you regularly need this capability in an app that lacks native support for it, consider using a clipboard utility app, like Keyboard Maestro, to make your own universal Paste Text Only hotkey.

(Featured image based on an original from Pixabay)

Intuit Has Stopped Updating the QuickBooks Online Mac App; Switch to a Web Browser

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If you’re using QuickBooks Online with the service’s Mac app to manage your business’s accounting, you may have seen a message like the one below announcing that Intuit has stopped updating the QuickBooks Online app. This doesn’t affect your QuickBooks Online account, which you can and should use via a Web browser at qbo.intuit.com now. Even if the QuickBooks Online Mac app continues to work, which it likely will for some time, we recommend that you delete it and switch entirely to a Web browser. It’s not safe to use an unsupported app for financial records because Intuit won’t be fixing any security vulnerabilities going forward.

(Featured image based on an original by RODNAE Productions from Pexels)

Use Messages to Share Your Current Location Quickly

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We’ve all gotten that panicked “Where are you?!?” text message at some point. Sometimes it’s an easy question to answer, but at other times, the answer is “Well, right here, wherever that is.” That’s unsatisfying, of course, but using Messages on your iPhone, you can do better. Tap the person’s name at the top of the conversation, tap the Info button, and in the screen that appears, tap Send My Current Location. Messages immediately sends a little thumbnail map showing where you are, and if the recipient taps it, they can see a larger map, get directions, or open it in Maps. It’s a brilliant little feature!

(Featured image by Andrea Piacquadio from Pexels)

Four Ways to Reduce Zoom Fatigue

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After a long day of video calls, you might feel like your brain has been wrung out like a wet washcloth—we certainly do. It’s exhausting to stare into a computer for hours every day while participating in meetings or classes. This condition is called Zoom fatigue, and it’s a recent affliction for most of us because the pandemic has dramatically increased the popularity of video calls. We don’t mean to beat on Zoom here—this condition plagues people who use Cisco WebEx, FaceTime, Google Hangouts, Google Meet, Microsoft Teams, Skype, and other videoconferencing software too.

But there are techniques you can employ to reduce Zoom fatigue. Researchers at Stanford University have identified four reasons why video calls are so tiring and offer suggestions on making them less so. They include:

  • Close-up eye contact is overwhelming. You usually sit about an arm’s length from your computer display, and if one person is on screen at a time, their head may be close to life-size. You’d never be that near someone’s face in real life unless they were a close family member, and even then, you wouldn’t hold that position for long. Shrink your window or switch to gallery view so you’re talking to postage stamps rather than feeling like someone is up in your face.
  • Looking at yourself is psychologically harmful. We all have mirrors, but can you imagine staring into one for hours every day? Only a pathological narcissist would do that. Worse, constantly seeing your own image can make you worry about your appearance and what others think of you. Once you’ve verified that you’re properly framed and don’t have salad in your teeth, hide your preview or switch to a view that doesn’t include you.
  • Sitting perfectly still is difficult. This is hardest on kids, but even adults have trouble staying sufficiently still to remain perfectly framed in a video window. When you’re on a standard phone call or in an in-person meeting, you might pace around the room or at least adjust your position in your chair. Try turning off your camera when possible—most calls work just as well without video—or position it so you can fidget or pace in person. Another solution is Apple’s Center Stage technology on the new M1-based iPad Pros, which automatically pans and zooms to keep you in the picture as you move around.
  • Video calls make you constantly think about call mechanics. There’s nothing natural about interacting with multiple people on a screen, so we’ve all come up with behaviors (some of which we just recommended!) to smooth over the cracks in the system. For instance, your brain has to expend extra effort to help you stay framed in the video window, worry about how you look, use exaggerated facial expressions so people know you’re paying attention, and use techniques like a thumbs-up to indicate approval without unmuting. The solution is to turn off your camera and hide the video window so your brain can take a break and focus on just the audio content of the call.

You’ll notice that most of the recommendations for reducing the mental strain of video calls come down to eliminating video. It shouldn’t be surprising because talking on the phone isn’t nearly as tiring, even when you’re on a conference call with a couple of people. There’s no question that video can help convey information that would be lost in a phone call, and it’s nice to see far-flung friends and family, but there’s no rule that video calls are the best form of communication for all situations.

We’ve started to put these recommendations into practice ourselves, and we encourage you to do so as well. And if you need support for why you’re turning off your camera or asking for audio-only calls, send people a link to this article.

(Featured image by Anna Shvets from Pexels)

Social Media: Why are video calls so exhausting when all you’re doing is sitting around and talking? Here’s the word from Stanford University researchers, along with advice on making those non-stop calls less tiring.

Apple Announces New M1-Based 24-inch iMac, iPad Pro, AirTag, Apple TV 4K, and More

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On April 20th, Apple took to the Internet to stream its “Spring Loaded” event. Pundits had been unable to figure out a theme based on the name, but Apple was being blunt: the event was taking place in the spring, and it was loaded with announcements.

With Apple CEO Tim Cook bookending the presentation—and doing a cameo as a master thief at 37:26 into the presentation—the company announced an M1-based 24-inch iMac, M1-based iPad Pro models, the long-rumored AirTag item tracker, and an enhanced Apple TV 4K with a redesigned Siri Remote. All these items can be ordered on Friday, April 30th, but some won’t ship until the second half of May.

More on these shortly, but briefly, Apple also unveiled the new Apple Card Family program, which allows two people to co-own an Apple Card and share it with their children, complete with spending limits. And for those still looking for a colorful iPhone 12 or iPhone 12 mini, it now comes in purple.

M1-Based 24-inch iMac Comes in Spring Colors

Apple has continued replacing Macs at the lower end of the product line with new models featuring the company’s homegrown M1 chip. While the first Macs to get the M1—the MacBook Air, 13-inch MacBook Pro, and Mac mini—didn’t receive any design changes, Apple radically overhauled things for the new M1-based 24-inch iMac.

At 11.5 mm thick, the 24-inch iMac is thinner than the original iPhone. It comes in seven colors: green, yellow, orange, pink, purple, blue, and silver. The back of the iMac—which is often visible, such as on a receptionist’s desk—is a bold, vibrant color, whereas the front uses a muted version of the color and a light gray bezel. It looks like a 24-inch iPad clipped to an aluminum stand. It’s so thin that there’s no room for a standard power jack, so it comes with an external power adapter that includes an optional Ethernet jack.

Behind the iMac’s “chin” is the guts of the computer, most notably the same M1 chip as in other M1-based Macs. Overall performance will be stellar thanks to the M1’s 8-core CPU and 8-core GPU, but you can tweak the price/performance curve slightly by choosing a 7-core GPU instead and by picking either 8 GB or 16 GB of unified memory.

The screen, which actually measures 23.5 inches diagonally, offers 4480-by-2520 resolution, making it a 4.5K Retina display, between the 4K display on the now-discontinued 21.5-inch iMac and the 5K display on the 27-inch iMac. It’s topped by a 1080p FaceTime HD camera that, with help from the M1 chip’s image signal processor—and advanced microphones and speakers—should offer excellent out-of-the-box videoconferencing quality.

Apple introduced three new color-matched versions of the Magic Keyboard as well. One adds dedicated keys for Spotlight, Dictation, Do Not Disturb, Lock, and Emoji; the second trades the Lock key for the first Touch ID sensor on a standalone keyboard; and the third includes both Touch ID and a numeric keypad. They come with color-matched models of the Magic Mouse, or you can upgrade to a color-matched Magic Trackpad instead.

Two models of the 24-inch iMac are available:

  • $1299 gets you that 7-core GPU, two Thunderbolt ports, 256 GB of storage that’s upgradable to 1 TB, optional Gigabit Ethernet, and a standard Magic Keyboard. It’s available in only blue, green, pink, and silver.
  • $1499 gets you the 8-core GPU, 256 GB of storage upgradeable to 2 TB, two Thunderbolt ports and two USB 3 ports, standard Gigabit Ethernet, and a Magic Keyboard with Touch ID. And you can pick from all seven colors.

Our take is that the new 24-inch iMac is a fabulous Mac for a family, student, or front-office worker where everyone will appreciate its striking color and design. It may not offer everything a pro wants, but the Intel-based 27-inch iMac remains available, and Apple will be releasing even more powerful Macs based on Apple silicon for professionals, likely later this year.

M1-based iPad Pro Gains Thunderbolt and Liquid Retina XDR Display

Unlike the 24-inch iMac, there are no major industrial design changes in either iPad Pro model, but Apple has made significant upgrades under the hood, most notably switching from the previous A12Z Bionic chip to the M1 chip that now powers an increasing number of Macs. The M1 chip offers roughly 50% greater performance, significantly differentiating the 11-inch iPad Pro from the highly capable fourth-generation iPad Air introduced late last year.

Apple also updated the iPad Pro’s port from USB-C to Thunderbolt/USB 4, allowing users to take advantage of higher-performance hardware, such as external storage devices and high-resolution external displays. You can even connect Apple’s Pro Display XDR at its full 6K resolution. As welcome as Thunderbolt is, iPadOS could use enhancements to enable users to take full advantage of it.

For those who need constant connectivity while out and about, the cellular models of the iPad Pro now support 5G wireless networking, including the millimeter-wave version that offers the greatest throughput. Although 5G coverage is still extremely spotty, it’s only getting better, and supporting it will help future-proof these iPad Pro models.

Both iPad Pro models also receive a new 12-megapixel Ultra Wide TrueDepth camera on the front. Along with help from the M1 chip’s machine-learning capabilities, it enables a new feature called Center Stage that recognizes you in video calls and pans and zooms to keep you in the frame as you move around. It will work with FaceTime, of course, and Apple says third-party services will also be able to support it.

Last but far from least is a new display for just the 12.9-inch iPad Pro. Based on the technology behind Apple’s $5000 Pro Display XDR, the 12.9-inch iPad Pro’s Liquid Retina Display XDR is lit by more than 10,000 miniature LEDs, combined into nearly 2600 dimming zones. (The previous model’s screen had 72 LEDs.) The result is a display that’s brighter and offers more contrast than before, making it ideal for photo or video editing. If you think screen quality is the deciding factor between the 11-inch and 12.9-inch iPad Pros, we encourage you to compare them in person with the same images or videos.

Pricing has changed a little for the iPad Pros. The 11-inch model continues to start at $799 with 128 GB of storage. However, the 12.9-inch model is $100 more expensive than previously, thanks to the Liquid Retina XDR display, starting at $1099 for 128 GB. Both are upgradeable to 256 GB ($100), 512 GB ($300), 1 TB ($700), or 2 TB ($1100), and note that the models with 512 GB and less come with 8 GB of unified memory, whereas the 1 TB and 2 TB models have 16 GB of memory. Adding 5G cellular now costs $200, up $50, although special deals with AT&T, T-Mobile, and Verizon may reduce or erase that cost.

Find Your Keys, Purse, or Backpack with an AirTag

The long-rumored AirTag has finally appeared, promising to help us all stop misplacing our keys, purses, backpacks, and more. An AirTag is a small disc that you put inside or attach to something you might need help finding. Should that item go missing, you use the Find My app on your Mac, iPhone, or iPad, or in iCloud to locate the associated AirTag, just as you can use Find My to locate missing Apple devices or find family members. The Find My network leverages nearly 1 billion Apple devices to relay the location of lost items back to you, all without compromising anyone’s privacy. Plus, Apple has built in alerts if someone tries to track you with an AirTag.

AirTags are 1.26 inches in diameter and .31 inches high—roughly the size of four half-dollar coins—and run on a standard user-replaceable CR2032 battery. They communicate with nearby Apple devices via Bluetooth and Ultra Wideband, the latter of which works with an iPhone 11 or iPhone 12 to provide Precision Finding that directs you to the exact location of the AirTag. (“You’re getting warmer…”)

To make it easier to attach an AirTag to your keys or backpack, Apple offers a variety of key rings and loops, including some pricey Hermès versions. We anticipate third-party manufacturers will offer numerous alternatives.

A single AirTag costs $29, or you can buy a four-pack for $99. Apple offers free engraving, although the company limits the emoji available to prevent pictographic rudeness. We’re looking forward to giving an AirTag a try, assuming we can still find our keys when it ships on April 30th.

Apple TV 4K Offers Enhanced Video and Redesigned Siri Remote

After four years, Apple has finally updated the hardware inside the Apple TV 4K, giving its second-generation model a faster A12 Bionic processor, HDMI 2.1, and 802.11ax Wi-Fi 6 wireless networking. The speedier processor enables playback of HDR and Dolby Vision video at 60 frames per second, and the other hardware changes could enable new capabilities in the future, like 4K video at 120 fps.

In software, Apple added a new color calibration feature that lets you use any Face ID-enabled iPhone running iOS 14.5 or later to calibrate the colors on your TV; it will also be available to the Apple TV HD and first-generation Apple TV 4K. Also new is support for Thread, a cross-platform mesh networking protocol for home automation devices, which could play a role in the future of HomeKit.

But the big news is that Apple redesigned the much-reviled Siri Remote, adding more buttons and reducing the emphasis on the touchpad surface. The new Siri Remote features a circular clickpad controller with five-way navigation, a touch-sensitive surface for swiping in the middle, and a touch-sensitive outer ring that works as a jog control for navigating within a video. It also features dedicated power and mute—at last!—buttons for your TV. Finally, there’s a new side button for invoking Siri so you don’t accidentally press it in the dark. It has a rechargeable battery that should last for months. The only thing lacking? The necessary hardware so you can use the Find My app to ferret it out from inside the couch.

Apple is bundling the new Siri Remote with the new Apple TV 4K ($179 for 32 GB or $199 for 64 GB) and the old Apple TV HD ($149), and if you already have an Apple TV HD or 4K, you can buy the new Siri Remote by itself for $59.

(Featured image by Apple)

Social Media: Apple’s “Spring Loaded” event was indeed loaded with announcements, including the M1-based 24-inch iMac, M1-based iPad Pro, AirTag item tracker, updated Apple TV 4K with redesigned Siri Remote, and more. Details at:

Don’t Store Confidential Files in Online File Sharing Services

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Given their integration into the Mac’s Finder, it can be easy to forget that online file sharing services like Dropbox, Google Drive, iCloud Drive, and Microsoft OneDrive can be accessed using a Web browser by anyone with your username and password. Obviously, you should always have strong, unique passwords, but to be safe, it’s best not to use services designed for public file sharing to store unencrypted files containing sensitive information like credit card numbers, Social Security numbers, passport scans, privileged legal documents, financial data, and so on. Keep such data secure on your Mac—outside of any synced folders—where accessing it requires physical access to the machine.

(Featured image based on an original by Kenaz Nepomuceno from Pexels)

Not a Fan of Big Sur’s Translucent Menu Bar? Here’s How to Disable It

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In macOS 11 Big Sur, Apple went back to a design direction from the earliest days of Mac OS X: a translucent menu bar. Since its color changes depending on the desktop picture, many people aren’t enamored of it (left, below). Luckily, reverting to the traditional opaque menu bar is simple. Open System Preferences > Accessibility > Display and select Reduce Transparency. That will turn the menu bar gray again and make other windows and menus opaque, too (right, below). Simple gray might not be as whizzy as fancy transparency, but it’s more predictable and easier to see.

(Featured image by aung nyi on Unsplash)

Work with iOS App Updates in Your Account in the App Store

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If you’ve turned on automatic App Updates in Settings > App Store on your iPhone or iPad, you might wonder how you’d know if an app was updated or what changed. To find that information, open the App Store app and tap your avatar icon in the upper-right corner. Scroll down and you’ll see an Updated Recently list. If you pull down on the screen, that will force it to refresh, and you may see a list called Upcoming Automatic Updates at the top. For any downloaded update, you can tap Open to open it. If it hasn’t yet been downloaded, you can tap Update to update it right away rather than waiting for the automatic update. Tap More to see the full release notes. Finally, here’s a hidden tip: swipe left on any app to delete it.

(Featured image by Brett Jordan from Pexels)