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Being an Apple User Means You’re Not the Product

There’s an Internet saying: “If you’re not the customer, you’re the product.” The point is that, if you’re getting a service for free, the company providing it sees you not as a customer, but as a product to sell, generally to advertisers.

This is how Google, Facebook, and Twitter operate. They provide services for free, collect data about you, and make money by showing you ads. In theory, the more that advertisers know about you, the better they can target ads to you, and the more likely you’ll be to buy. Personalized advertising can seem creepy (or clueless, when it fails), but it isn’t inherently evil, and we’re not suggesting that you stop using ad-supported services.

This ad-driven approach stands in stark contrast to how Apple does business. Apple makes most of its money by selling hardware—iPhones, Macs, and iPads, primarily. Another big chunk of Apple’s revenue comes from App Store and iTunes Store sales, iCloud subscriptions, and Apple Pay fees. Knowing more about you, what Web pages you visit, what you buy, and who you’re friends with doesn’t help Apple’s business, and on its Privacy page, Apple says bluntly, “We believe privacy is a fundamental human right.”

Of course, once your data is out there, it can be lost or stolen—in June 2018, a security researcher discovered that the online data broker Exactis was exposing a database containing 340 million records of data on hundreds of millions of American adults. Ouch!

Let’s look at a few of the ways that Apple protects your privacy.

Siri and Dictation

The longer you use Siri and Dictation, the better they work, thanks to your devices transmitting data back to Apple for analysis. However, Apple creates a random identifier for your data rather than associating the information with your Apple ID, and if you reset Siri by turning it off and back on, you’ll get a new random identifier. Whenever possible, Apple keeps Siri functionality on your device, so if you search for a photo by location or get suggestions after a search, those results come from local data only.

Touch ID and Face ID

When you register your fingerprints with Touch ID or train Face ID to recognize your face, it’s reasonable to worry about that information being stored where attackers—or some government agency—could access it and use it for nefarious purposes. Apple was concerned about that too, so these systems don’t store images of your fingerprints or face, but instead mathematical signatures based on them. Those signatures are kept only locally, in the Secure Enclave security coprocessor that’s part of the CPU of the iPhone and iPad—and on Touch ID-equipped laptops—in such a way that the images can’t be reverse engineered from the signatures.

And, of course, a major goal of Touch ID and Face ID is to prevent someone from violating your privacy by accessing your device directly.

Health and Fitness

People with medical conditions can be concerned about health information impacting health insurance bills or a potential employer’s hiring decision. To assuage that worry, Apple lets you choose what information ends up in Health app, and once it’s there, encrypts it whenever your iPhone is locked. Plus, any Health data that’s backed up to iCloud is encrypted both in transit and when it’s stored on Apple’s servers.

App Store Guidelines

A linchpin in Apple’s approach to privacy is its control over the App Store. Since developers must submit apps to Apple for approval, Apple can enforce stringent guidelines that specify how apps can ask for access to your data (location, photos, contacts, etc.). This isn’t a blanket protection—for instance, if you allow a social media app Facebook to access your contacts and location, the company behind that app will get lots of data on your whereabouts and can even cross-reference that with the locations of everyone in your contact list who also uses the service.

In the end, only you can decide how much information you want to share with the likes of Google, Facebook, and Twitter, and only you can determine if or when their use of your details feels like an invasion of privacy. But by using Apple products and services, you can be certain that the company that could know more about you than any other is actively trying to protect your privacy.


Social Media: Many of the big Internet companies make their money by assembling a dossier of information about you and then selling advertisers targeted access to you. Luckily, that’s not true of Apple—here are a few of the ways Apple protects your privacy.

The post Being an Apple User Means You’re Not the Product appeared first on TidBITS Content Network.

New MacBook Pros Provide More Speed and RAM, plus a Quieter Keyboard and Hey Siri

As students prepare to head off to college, Apple has updated the Touch Bar-equipped MacBook Pro line to provide even more powerful options for students and professionals alike. The changes are primarily under the hood, focusing on faster performance, more RAM, and larger SSD-based storage, but there are a few modest physical changes too, including a quieter keyboard and a True Tone display.

Despite these improvements, pricing remains the same as for last year’s models.

The 13-inch MacBook Pro that has function keys instead of a Touch Bar remains the same, as do the 12-inch MacBook and 13-inch MacBook Air.

Performance Boosts

The new MacBook Pros move to Intel’s 8th-generation Core i7 and Core i9 processors. Previously, the 13-inch MacBook Pro used dual-core CPUs, but they now get quad-core chips. And the 15-inch models jump from quad-core chips to processors sporting 6 cores. More cores are better because more tasks can be split up between them, preventing one processor-intensive task from bogging down others.

Processing power is just one aspect of overall performance. If your Mac doesn’t have enough RAM for the apps you’re using, it has to fall back on much slower virtual memory. For those who use memory-intensive apps, the new 15-inch MacBook can now take up to 32 GB of RAM, up from a maximum of 16 GB. RAM in the 15-inch models is also DDR4, which is faster and uses less power than the DDR3 RAM used before.

Finally, if you don’t have enough fast SSD storage in a MacBook Pro, you may be forced to store large items like your Photos library and Parallels Desktop virtual machines on a slow external hard disk. The new MacBook Pros can have a lot more built-in SSD storage, but it’s pricey. The 13-inch models max out at 2 TB, which will add $1400 to your bill, and the 15-inch models can go to 4 TB, assuming you have $3400 to spare. The 512 GB ($200) and 1 TB ($600) upgrades are more reasonably priced.

Physical Changes

Apple continues to tweak the controversial butterfly-switch keyboard. Some people haven’t liked the shallow key travel and how much noise it makes, and its keys have a tendency to stick. The new MacBook Pros feature a keyboard that’s quieter and hopefully more reliable.

You’ll also notice the new Retina displays with True Tone. First introduced with the iPad Pro and added to the iPhone in 2017, True Tone adjusts the white balance of the screen based on ambient light to make the screen more comfortable to view. It should be particularly appreciated by students working late into the night.

Other Improvements

You know how you can issue commands to Apple’s virtual assistant on your iPhone or iPad by saying “Hey Siri”? That’s possible in the new MacBook Pros also, thanks to the inclusion of Apple’s new T2 chip. The T2 also manages the Touch Bar, facilitates a secure boot feature, and encrypts files on the fly to increase security.

These MacBook Pros are the first to support Bluetooth 5.0, which is backward compatible with Bluetooth 4.2. As Bluetooth 5.0 peripherals become more widespread, they’ll be able to communicate with the MacBook Pro at higher data rates and longer ranges—think of Bluetooth working across your entire house, rather than being limited to a single room.

Price and Availability

The entry-level 13-inch MacBook Pro starts at $1799, and the 15-inch model at $2399. With both models, you can choose between silver and space gray, and they’re available now.

Our take is that, like most of Apple’s speed-bump upgrades, these new MacBook Pros are simply better than the previous models—who turns down better performance for the same price? The True Tone display is also welcome, as is the quieter keyboard. And it’s nice that we can finally talk to Siri without having to hold down a key or click a button.


Social Media: Apple has released updated versions of the Touch Bar-equipped 13-inch and 15-inch MacBook Pro. Read on to learn about their improved performance, quieter keyboards, support for Hey Siri, and more.

Tired of Skewed Lines in Your Photos? Use the Camera App’s Hidden Level.

If you’ve ever photographed a sheet of paper or some other rectangular object, the image may have come out skewed because you inadvertently tilted the camera. The iOS 11 Camera app has a level feature to help you avoid this problem, but it’s so subtle that you may not have noticed it. To use it, first go to Settings > Camera and turn on the Grid switch so thin white lines divide the viewfinder image into a grid of nine rectangles. Then, to access the level, hold the iPhone or iPad flat, so the camera points straight down toward the floor (or straight up toward the sky, if you’re photographing a ceiling). Notice that two crosshairs appear in the middle of the viewfinder, a yellow one that marks the position where the camera will be level and a white one that shows the camera’s current angle. Tilt the camera until the crosshairs merge into a single yellow image, and tap the Shutter button.

Did You Know You Can Customize the Columns in a Finder Window’s List View?

When a Mac folder contains a lot of files, the Finder’s List view often works best, since it lets you focus on a single folder and easily sort the contents by clicking the different columns: Name, Date Modified, Size, and Kind. But did you know that you can resize columns, rearrange them, and even add and remove columns? To resize a column, drag the vertical separator line to the right of its name. To move a column, click and hold on its name, and then drag it to the desired position. And to add or remove a column, Control- or right-click any column header and select or deselect the desired column. Choose from Date Modified, Date Created, Date Last Opened, Date Added, Size, Version, Kind, Comments, and Tags.

Remember That You Can Search for Nearly Anything in Your Photos Library

Apple’s Photos app on the Mac can identify thousands of different objects in your photos, so it’s easy to find photos based on their content. You can find objects (cars and trains), scenery (beaches and forests), and even some events (weddings and parades). This is both big fun and useful for those times when you can’t remember when you took a photo, but do remember what’s in it, like a cat, camera, or carousel. To carry out a search like this, type the search term into the Search field on the right side of the Photos toolbar. From the list that appears, choose the Category result. In macOS 10.13 High Sierra’s version of Photos, you can filter your results from the Showing menu at the upper right of the window. The feature isn’t perfect, so you may see some odd results or miss some photos, but it’s way faster than browsing manually!

Have Your Online Passwords Been Stolen? Here’s How to Find Out.

Data breaches have become commonplace, with online thieves constantly breaking into corporate and government servers and making off with millions—or even hundreds of millions!—of email addresses, often along with other personal information like names, physical address, and passwords.

It would be nice to think that all companies properly encrypt their password databases, but the sad reality is that many have poor data security practices. As a result, passwords gathered in a breach are often easily cracked, enabling the bad guys to log in to your accounts. That may not seem like a big deal—who cares if someone reads the local newspaper under your name? But since many people reuse passwords across multiple sites, once one password associated with an email address is known, attackers use automated software to test that combination against many other sites.

This is why we keep beating the drum for password managers like 1Password and LastPass. They make it easy to create and enter a different random password for every Web site, which protects you in two ways.

  • Because password managers can create passwords of any length, you don’t have to rely on short passwords that you can remember and type easily. The longer the password, the harder it is to crack. A password of 16–20 characters is generally considered safe; never use anything shorter than 13 characters.
  • Even if one of your passwords was compromised, having a different password for every site ensures that the attackers can’t break into any of your other accounts.

But password security hasn’t always been a big deal on the Internet, and many people reused passwords regularly in the past. Wouldn’t it be nice to know if any of your information was included in a data breach, so you’d know which passwords to change?

A free service called Have I Been Pwned does just this (“pwned” is hacker-speak for “owned” or “dominated by”—it rhymes with “owned”). Run by Troy Hunt, Have I Been Pwned gathers the email addresses associated with data breaches and lets you search to see if your address was stolen in any of the archived data breaches. Even better, you can subscribe to have the service notify you if your address shows up in any future breaches.

Needless to say, you’ll want to change your password on any site that has suffered a data breach, and if you reused that password on any other sites, give them new, unique passwords as well. That may seem like a daunting task, and we won’t pretend that it isn’t a fair amount of work, but both 1Password and LastPass offer features to help.

In 1Password, look in the sidebar for Watchtower, which provides several lists, including accounts where the password may have been compromised in a known breach, passwords that are known to have been compromised, passwords that you reused across sites, and weak passwords.

LastPass provide essentially the same information through its Security Challenge and rates your overall security in comparison with other LastPass users. It suggests a series of steps for improving your passwords; the only problem is that you need to restart the Security Challenge if you don’t have time to fix all the passwords at once.

Regardless of which password manager you use, take some time to check for and update compromised, vulnerable, and weak passwords. Start with more important sites, and, as time permits, move on to accounts that don’t contain confidential information.


Social Media: Have any of your online passwords been stolen in a breach? The answer is probably “yes,” and today’s article helps you discover and correct your most problematic passwords.

Tired of “Sent from my iPhone” as Your Email Signature?

When you use Apple’s Mail app on your iPhone to send email, the default signature is “Sent from my iPhone.” If you’d rather not advertise that fact with every email, or would prefer to change it to something more personal, don’t bother poking around in the Mail app itself. Instead, go to Settings > Mail > Signature, where you can change the signature to anything you like or delete it entirely. If you have multiple email accounts configured, such as one for work and one for home, you can also set a different signature for each.

Sneak Preview of What’s Coming from Apple This Fall

At Apple’s Worldwide Developer Conference keynote on June 4th, the company unveiled the first developer versions of all four of its operating systems: macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12. They won’t be available until this fall, likely in September or October, but here is a glimpse of what you can expect.

macOS 10.14 Mojave Adds Dark Mode, Enhances the Finder, and Gains Four iOS Apps

With the update to macOS, which Apple is calling “Mojave” after the southern California desert, the company is beefing up the Finder, adding visual enhancements, and bringing some familiar iOS apps to the Mac. Apple is dropping support for some older Macs, so you’ll need a Mac introduced since 2012 to run Mojave.

Productivity mavens with messy Desktops will appreciate a new Finder feature, which, when turned on, automatically gathers all the files on the Desktop into “stacks,” sorting them by file type, date, tag, or other criteria. Click a stack to expand it, much like a Dock stack today.

Apple has replaced Cover Flow view, which combined a large preview area and a file list, with the new Gallery view. Aimed at helping you browse in a folder of images, Gallery view displays a large preview of the selected file above a row of thumbnails for other items in the folder. A right-hand sidebar in Gallery view shows more information about the current file and lets you edit or mark up the file with Quick Actions (which you can create with Automator) without opening the file in an app. Press Space bar to preview a file with Quick Look, and you can apply appropriate Quick Actions to the file as well, all from the Finder.

If you find the white backgrounds in the Mac’s windows too bright, you’ll like Mojave’s new Dark Mode (shown above), which intelligently reverses things to display white text in a largely black interface. Additional eye candy comes from Dynamic Desktops, which change the appearance of new Apple-provided Desktop backgrounds based on the time of day.

For those who take a lot of screenshots, Apple has given the Mac’s long-standing screenshot capabilities a visible interface that simplifies taking still screenshots or recording a movie of your actions. Plus, you can preview, edit, share, or delete a screenshot or movie immediately after creating it.

A new feature called Continuity Camera lets you use your iPhone’s camera in Mac apps, either taking a photo directly into a Mac app or scanning a document as a PDF.

Lastly, although Apple was emphatic that it won’t be replacing macOS with iOS, or merging the two, the company is working to make it easier for developers to create apps that work on both platforms. Independent developers won’t be able to do that until 2019, but Apple is testing the waters by bringing four familiar apps from iOS to the Mac: News, Stocks, Voice Memos, and Home. They look and work very much like their iPad counterparts, but rely on the mouse or trackpad, and use normal Mac interface elements like resizable windows.

iOS 12 Improves Performance, Provides Time Management Tools, and More

In the WWDC keynote, Apple emphasized that one of its main goals for iOS 12 is to improve performance, especially for older devices. Unlike Mojave, iOS 12 will support all the same devices as iOS 11, so those with an iPhone 5s or original iPad Air may benefit the most from this effort.

To address increasing concerns about how much we—and our kids—are using smartphones, Apple has made some important changes. Perhaps most important is the new Screen Time feature, which shows how often you use your iOS devices and how much time you spend in different apps. It also lets you set daily time limits for specific apps, so you can make sure you don’t spend too much time in Facebook, for instance. Even better, you can set such limits for your children’s devices via Family Sharing.

Do Not Disturb has become a more appealing feature, because you don’t need to worry about accidentally leaving it on for too long—it can now be set to turn off automatically after some time or when you leave a location, such as at the end of a class or when you leave your doctor’s office. (This feature also comes to the Apple Watch with watchOS 5.) Also new is Do Not Disturb During Bedtime, which ensures you won’t see enticing notifications on the Lock screen if you check the time on your iPhone in the middle of the night.

Getting too many notifications? Notification grouping gathers all the notifications from each app together on the Lock screen so it doesn’t fill up, but you can see them all at once when you’re ready. Plus, a new feature called Instant Tuning helps you reduce the number of notifications you see, right from the Lock screen.

If you’ve always wanted to automate repetitive actions in iOS, you’ll love the new Siri Shortcuts feature. You can use it to string together actions in different apps—send a message to your spouse that you’re leaving work, show the traffic conditions on your commute home, and start playing a podcast app—and then invoke them all via Siri with a custom phrase.

Other interesting changes in iOS 12 include these:

  • Apple has renovated the interfaces of several bundled apps, including iBooks (now called Apple Books), News, Stocks, and Voice Memos (which can now sync recordings with the Mac).
  • FaceTime is no longer limited to one-on-one conversations and can now include up to 32 people in a single FaceTime conversation. The Mac version of FaceTime gains this capability too.
  • Photos boasts improved searching, can unearth photos from your library in a new For You tab, and prompts you to share photos with friends who it recognizes in your photos.
  • Apple is working with colleges and universities to add Wallet support for contactless student ID cards so students can use an iPhone (or Apple Watch) for unlocking doors, paying for meals, and more.
  • CarPlay allows apps from non-Apple developers to take over the car’s screen so that you can use alternative mapping apps like Google Maps and Waze in a CarPlay-enabled car.

watchOS 5 Improves Workouts, and Adds Walkie-Talkie and Podcasts Apps

Apple has realized that the Apple Watch is popular primarily for fitness and communication, so the company focused on those areas for watchOS 5. Alas, watchOS 5 isn’t available on the original Apple Watch.

On the fitness side, the Apple Watch can now start many workout types automatically when it detects that you’re exercising, and end a workout automatically when it sees that you’ve stopped. It even provides retroactive credit for what you did before the workout was detected. Apple has added new Yoga and Hiking workouts, each with their own metrics, and the running and walking workouts now measure cadence (steps per minute).

For those running outside, the Workout app can also display the rolling mile pace—the pace for the last mile—and can sound an alarm if you’re going slower or faster than a specified pace. And for those who do better with social motivation, watchOS 5 provides 7-day activity competitions.

In terms of communication, watchOS 5’s marquee feature is the new Walkie-Talkie app. Once you and a friend have set it up, you can tap a big yellow button to talk to your friend—and they can reply—just as though you were using old-school walkie-talkies. It works over both Wi-Fi and cellular.

Apple is bringing the Podcasts app to watchOS 5, so you’ll be able to listen to podcasts from your wrist, assuming you have AirPods or a Bluetooth headset. Plus, watchOS 5 makes it possible for other audio apps to store audio on the watch, so it should get easier to listen to audiobooks and the like even when you don’t have your iPhone with you.

Other welcome changes in watchOS 5 include:

  • The Siri watch face has new options, including sports scores, heart-rate readings after workouts, and commuting times from Maps. Independent apps will also be able to contribute bits of data to appear in the Siri face.
  • Notifications can be interactive, so you could tap on your wrist to check in for a flight, confirm a restaurant reservation, or extend parking time. As with iOS 12, multiple notifications from the same app will be grouped.
  • Web links in Messages or email can be previewed on the Apple Watch.
  • When you raise your wrist to talk to Siri, you no longer have to say “Hey, Siri.

tvOS 12 Gains Dolby Atmos Support, Zero Sign-on, and a New Aerial Screensaver

Although the Apple TV often receives less attention than Apple’s other platforms, it still gains new capabilities with tvOS 12. Most notable among these is support—on the Apple TV 4K only—for Dolby Atmos audio, which makes audio sound more realistic by going beyond the simple right and left channels to provide 3D sound. You’ll need an Atmos-capable soundbar too, along with Atmos-compliant video content, but Apple will automatically upgrade anything you’ve bought from the iTunes Store to the Atmos version once it’s out.

Two other new features work on both the Apple TV 4K and the fourth-generation Apple TV but require support from both apps and TV providers: Zero Sign-on and Cloud DVR. Zero Sign-on figures out your Internet provider, and if it’s the same as your TV service, automatically detects apps that need authentication and logs you in to them. It will work only with Charter Spectrum at launch, but Apple is negotiating with more providers. Similarly, the new Cloud DVR feature lets you watch TV you’ve recorded via the Apple TV, if your TV provider supports it. In the U.S., that again means Charter Spectrum to start.

Apple put some work into the Apple TV’s gorgeous aerial screensaver, introducing a new view from space using imagery taken by astronauts on the International Space Station. Also, you can tap the Siri Remote touchpad while a screensaver is showing to see where it was taken.

Finally, in conjunction with iOS 12, tvOS can autofill passwords saved on your iOS devices so you don’t have to type them on the awkward onscreen keyboard. And if iOS 12 detects an Apple TV, it automatically adds an Apple TV Remote button to Control Center on your iPhone or iPad. (You can do that now, but you have to add the button manually in Settings > Control Center > Customize Controls.)

Getting Ready for These OS Releases

Apple usually makes new versions of its operating systems available in September or October, in conjunction with new iPhones. That doesn’t mean you should upgrade immediately, and we always recommend that you hold off on upgrades until Apple had had a chance to address the inevitable bugs that come with the initial release of any major upgrade. So sit tight, and we’ll tell you more when the time is right.

That said, if these features sound enticing and you have a pre-2012 Mac, an iPhone 5 or earlier, an iPad that predates the iPad Air, or an original Apple Watch, some new hardware may be in your future.


Social Media: Apple has unveiled the next versions of its operating systems: macOS 10.14 Mojave, iOS 12, watchOS 5, and tvOS 12. Read on for the highlights of what you can look forward to this fall!

Use Copy as Pathname to Help Someone Find a File on the Mac

Have you ever needed to write directions for where to find a file on the Mac? That’s easy if it’s in a well-traveled location, like the Music or Pictures folder, but more difficult if it’s in an obscure hidey-hole. Rather than write out instructions like “Look in the Chrome folder inside Google’s Application Support folder in your user Library folder,” select the item in question, hold down the Option key, and choose Edit > Copy “ItemName” as Pathname. (A pathname, or path, is the sequence of nested folders that holds a file or folder, such as /Users/adrian/Library/Application Support/Google/Chrome.) Then paste the path into an email message or word processing document (or wherever you like). You’ll now have the entire thing exactly where you need it, and you don’t have to worry that you’ve accidentally left out a navigational step.

How to Recover Space by Offloading Unused Apps in iOS 11

Running low on space on your iPhone or iPad in iOS 11? This problem may be easier to deal with than you expect because Apple has added a quick way to free up storage space by removing unneeded apps. Go to Settings > General > iPhone/iPad Storage, where you’ll see a Recommendations section. This section may include an option to Offload Unused Apps with an estimate of how much space you could save. Tap Enable to allow iOS to remove apps that you haven’t launched in a while—this happens only if you’re low on space. iOS preserves any documents or data associated with the offloaded app, and the app’s icon remains on the Home screen, with a cloud badge. Tapping the app icon reloads it from the App Store, assuming it’s still available. If you find yourself waiting for apps to reload often and you can clear space in other ways, you can disable the feature in Settings > iTunes & App Store > Offload Unused Apps.