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Website Owners: Identifying Copyright Infringement Link Insertion Scams

We regularly warn Internet users about online scams and phishing attacks. Most of these are relatively easy to identify and avoid once you’re aware of telltale signs. Unfortunately, we’ve encountered a newer type of scam that’s more difficult to identify, partly because it plays on fears of legal action.

Website owners are the target of this scam email, which purports to come from a lawyer. The message states that an image on your site has been used without permission. Such a claim is all too believable for many, especially those who may not have been as careful about usage permissions in the distant past as they are today. The message includes a link to the image, a link to the purportedly infringing page, and a threat to initiate legal action if certain actions aren’t taken within five business days

Unusually, the email doesn’t ask you to take down the infringing image or pay a retroactive licensing fee. Instead, it says you must credit the image’s copyright holder and include a link. Such a simple request seems like a huge win—instead of paying a licensing fee or worrying about being sued, you can twiddle a little HTML and move on with your life.

Don’t do it! This is what’s called a “link insertion scam.” It exploits the search engine optimization principle that links on reputable sites provide legitimacy to linked sites, helping them move up in the search rankings. Unfortunately, the reverse is also true; linking to a scammer from your website will cause Google and other search engines to penalize your site in the search rankings.

Unfortunately, these copyright infringement scams look legitimate at first glance, as you can see in this example. The From and Subject lines don’t seem forged or malformed, and there are no obvious grammatical errors or indications that the writer doesn’t speak fluent English. And when you click the link in the signature, you end up at what appears to be the website of a real law firm. What should you do if you receive a message like this?

First, don’t panic. Just because the message looks legitimate doesn’t mean it comes from a real lawyer. Also, don’t call your lawyer unless they’re willing to work for free. You can save stress, time, and money by evaluating the message yourself.

A few details in the message suggest that it’s not real:

  • The domain in the From line’s email address—elitejusticeadvisors.biz—sounds sketchy and doesn’t match the company name.
  • The Subject line of “DMCA Copyright Infringement Notice” sounds official, but those familiar with the DMCA will know that it can be used only for a formal notice-and-takedown process, not to make demands for attribution or payment. But most people won’t know that.
  • The message is addressed to the generic “Dear owner of,” whereas legitimate messages from a lawyer would be addressed to a specific entity.
  • The required link URL points to a telecom news site in Sri Lanka, and it’s odd that an Arizona lawyer would be working for such a client.
  • The example of the purportedly infringing image is hosted at Imgur, a consumer image-hosting site known for funny pet pictures and cringeworthy GIFs. Legal firms would always use some sort of case management site.

Those details may feel wrong, but they’re insufficient to prove it’s a scam. You’ll need to dig deeper. Here are some ways you can do that:

  • Investigate the domain: Do a Web search on the domain in question: elitejusticeadvisors.biz. Because others have written about this scam, articles identifying it as a scam will appear on the first page of the results.
  • Search for the lawyer and firm: The lawyer’s name is too generic to yield revealing results, but if you do a Web search on “Dean Parker Commonwealth Legal Services,” you’ll once again see that others have identified it as a scam.
  • Check a state bar association directory: Most state bar associations or state courts have a searchable directory of licensed legal professionals. A quick search of the State Bar of Arizona’s member directory reveals that no “Dean Parker” is licensed in Arizona.
  • See if the headshot matches a real person: If the website provides a headshot, you can copy the image (Control-click it and choose Copy Image) and paste it into the TinEye reverse image search engine. Since all the results say “generated.photos,” it’s a good bet that the image was AI-generated.
  • Search for the company’s full name and address: As with the name of the lawyer, the generic-sounding name of the law firm will probably match other companies. However, if you search for the full name and address, you’ll likely turn up articles about it being fake.
  • Visit the address virtually: With Apple Maps and Google Maps, you can verify that a business is present at a location (or not) and often view the offices using Google Street View. Both mapping tools show no law firm at the provided address. Additionally, the building does not have a fourth floor, as specified in the address.
  • Ask ChatGPT: Now that ChatGPT has access to current Web information, it’s worth pasting the complete contents of the message into a ChatGPT conversation and asking it to tell you about the message. Start generally, but then ask if it thinks the message might be a scam, and if so, to suggest ways you could verify your suspicions.

Some of the above search suggestions identify the scam only because the scammer has reused the same company name, lawyer name, physical address, and website. If you were the first to be targeted by a new scam, the state bar association search and physical address check would be the most likely to expose it.

Let us leave you with an important caveat. You shouldn’t assume that all copyright infringement messages are scams. A legitimate DMCA takedown notice will ask you to remove the content, and a real copyright infringement message—probably from a company that specializes in such matters rather than a lawyer—will likely demand payment. In both cases, take down the offending image right away. If you really were using an image without permission, some payment may be required, and if the amount feels excessive, contact a lawyer specializing in copyright infringement cases. They may be able to negotiate a lower payment or point out issues that will make the claim go away.

(Featured image based on an original by iStock.com/Olivier Le Moal)


Social Media: If you receive what looks like a copyright infringement message complaining about an image on your website, don’t panic—it might be a scam. We help you identify such scams and explain what to do if the message turns out to be real.

A Few of Our Favorite Things: Tech Edition

The holiday season is fast approaching, but we’re asked to recommend tech gear year-round. Here are some recommendations if you’re looking for a geeky gift for that special someone or need to supplement your tech toolkit with new or updated equipment. We don’t have personal experience with all these items, and there are undoubtedly many worthy alternatives—next time we chat, let us know about peripherals you’ve particularly liked. Where possible, we provide links to the manufacturer’s product page and to Amazon, where prices are sometimes lower.

External SSD

All Macs now use solid-state storage internally, and the pricing of external solid-state drives now makes them attractive for both additional storage and silent backups. SSDs also provide the ultimate performance for demanding workflows. The Samsung and Crucial SSDs are good general-purpose drives; look at the OWC Envoy Pro FX for high-performance tasks.

External Hard Disk Drive

For extensive backups and massive archives, you need a large external hard drive. They come in sizes up to 20 TB, and you can pay less than $20 per terabyte, although $20–$30 per terabyte is more common. It’s impossible to recommend specific models without knowing how much storage you need, but check out products from these manufacturers. Because hard drive prices fluctuate wildly, visit diskprices.com to identify current deals on new drives.

  • Seagate: Seagate offers a collection of desktop and portable drives under its own name and the LaCie brand. Apart from some of the larger LaCie drives, most are aimed at consumers.
  • Western Digital: Although some suggest that Western Digital drives are less reliable than Seagate’s, many people like the company’s wide variety of external hard drives.
  • OWC: Other World Computing sells desktop and portable drives with an emphasis on RAID storage and professional uses. OWC also offers enclosures into which you can install bare drives purchased elsewhere, which can save money if you want to upgrade the drive over time.

External Displays

You can find a wide array of displays that work with a Mac, with Apple’s Studio Display leading the pack in both features and price. It’s a 5K display that provides unparalleled sharpness at its standard pixel-doubled resolution of 2560×1440. There’s little direct competition—LG offers the main 5K display that’s cheaper. If that still exceeds your budget, check out the 27-inch 4K displays from Alogic and Asus, which connect via USB-C. Dell and BenQ also make high-quality screens that connect using Thunderbolt. Note that these third-party displays don’t include webcams and generally feature subpar speakers compared to the Apple Studio Display, so building a comparable display would require a separate webcam (or an iPhone using Continuity Camera) and speakers.

Laptop Chargers

Although all MacBooks come with a power adapter, you might want additional chargers that stay plugged in wherever you work or take up less space in your laptop bag. Plus, Apple’s chargers, though high quality, are expensive and large. Consider these alternatives, keeping in mind that fast charging requires higher wattages than standard charging (70W for the M3 MacBook Air, 96W for the 14-inch MacBook Pro, and 140W for the 16-inch MacBook Pro). Extra ports are often welcome, and the OneAdaptr chargers work in 200 countries.

USB Hubs

There are lots of reasons to want a USB hub, and your needs will push you toward one product or another. We chose three options: the Anker 555 provides many different types of ports, the Anker 10-port hub provides numerous USB Type-A ports, and the Satechi 4-port hub offers USB-C ports.

Thunderbolt Docks

USB hubs are sufficient for many situations, but for more demanding setups, you’ll want a Thunderbolt dock that enables you to connect multiple external displays, hard drives, and Gigabit Ethernet, all while using high-wattage charging. The Sonnet and CalDigit docks boast the most ports in horizontal and vertical form factors, respectively, and the OWC dock trades some ports for portability.

Non-Apple Pointing Devices

Some people dislike trackpads, and others aren’t fond of Apple’s Magic Mouse. Luckily, there are plenty of alternatives. Although most Bluetooth mice will work with the Mac, additional software may be necessary to control tracking speed, extra buttons, or scroll wheels. Unusual pointing devices like the Kensington trackball and Contour RollerMouse may be appreciated by those suffering from hand or wrist pain from mousing.

Non-Apple Mac Keyboards

All Macs other than the Mac mini come with a keyboard, of course, but if you’re not a fan of the feel and minimal key travel of Apple’s keyboards, you might consider an alternative. You’ll need to decide if you want a full-size keyboard with a numeric keypad or a compact keyboard that takes up less space on your desk—there are also various sizes in between. Also, keyboards use different switches under their keycaps, so it may require experimentation to find what you like best. It’s worth buying a keyboard aimed at the Mac market to ensure it has or can be configured with the correct keys. The recommendations below should get you started; also check out other products from these manufacturers.

iPad Keyboards

Apple makes some of the best keyboards for the iPad, but they don’t work with all older models. The company makes the Magic Keyboard for the M4 iPad Pro models, the Magic Keyboard that works with the iPad Air and earlier iPad Pro models, and the Magic Keyboard Folio for the 10th-generation iPad. If you want to spend less, leave out the trackpad, or have a different case design, look into the alternatives.

Small Device External Batteries

Although Apple continuously works to improve battery life for the iPhone, iPad, Apple Watch, and AirPods, there will always be situations—travel, camping, non-stop use—where an external battery is a lifesaver. That’s especially true for older devices whose batteries don’t last as long as they used to.

MagSafe Chargers for the iPhone

Wired charging will always be faster and more efficient than wireless charging, but the convenience of MagSafe charging for the iPhone is compelling. As a bonus, MagSafe chargers can also power wireless charging cases for the AirPods Pro, and some, like the KUXIU X55, feature a puck for recharging the Apple Watch.

Let us leave you with a final piece of advice. For many of these product categories, you’ll find a dizzying array of alternatives at bargain basement prices from no-name Chinese manufacturers. While it’s impossible to make blanket assertions, we recommend sticking with reputable companies that have been serving Apple users for years. Even if their products are somewhat more expensive, they’re less likely to cut corners on manufacturing quality and safety and more likely to provide support in the event of problems.

(Featured image by iStock.com/Gatot Adriansyah)


Social Media: If you’re looking for a geeky gift for the Apple user on your holiday list or need to bolster your tech toolkit with new or updated gear, read our recommendations for a wide variety of peripherals.

Passwords Becomes a Real App in macOS 15 Sequoia, iOS 18, and iPadOS 18

Although we’re still fans of 1Password, and there are plenty of other good password managers out there, like BitWarden and Dashlane, Apple has finally removed the last hurdle to using its built-in password management capabilities.

Starting in macOS 15 Sequoia, iOS 18, iPadOS 18, and visionOS 2, Passwords is now a real app rather than being trapped inside Safari, System Settings, and Settings. If you have resisted using a password manager or don’t wish to continue subscribing to an alternative, give Apple’s Passwords a try. It makes creating, maintaining, and entering passwords faster, easier, and more secure than doing it by hand. Those already using a password manager can export their accounts and import into Passwords.

What You’ll Find in Passwords

We’ll focus on the Mac version here, but the other versions are nearly identical apart from their screen sizes.

The left-hand sidebar, reminiscent of Reminders, provides categories of accounts:

  • All: Select All to see all your accounts, regardless of what shared group they may be in.
  • Passkeys: If you have any passkeys for large websites like Apple, Google, and others, they’ll appear here.
  • Codes: Passwords can create, store, and enter two-factor authentication codes for sites that support them. If you need to look one up manually because Passwords couldn’t autofill it, you’ll find the associated account here.
  • Wi-Fi: This category contains stored passwords for all the known Wi-Fi networks on your device. Because known Wi-Fi networks aren’t synced between devices, the number of these will vary between your devices.
  • Security: If you have any accounts with weak passwords, accounts you previously shared and stopped sharing, or accounts whose passwords were leaked in a security breach, they’ll appear here. Edit these accounts and click the Change Password button to start the process; when the password changes, they’ll disappear from this category.
  • Deleted: Any accounts you delete stay here for 30 days before being deleted for good. You can delete any of these accounts immediately or restore them to their previous group.
  • Shared Groups: If you use Family Sharing, you automatically get a Family Passwords group to simplify sharing important accounts with your family members. But you can also share accounts with other groups of Apple device owners. To move an account to a group, choose it from the Group pop-up menu.

The middle pane lists the accounts in the selected category. You can sort the list using the menu with vertical arrows, search for a specific account, and manually add a new one with the + button. Otherwise, scroll through the list and click an account to view it in the right-hand pane.

At the top of the right-hand pane is an AirDrop button and an Edit button. Click AirDrop to share an account with someone nearby or Edit to make changes or set up a two-factor verification code. If you want to copy information, click the User Name, Password, Verification Code, or Website item to get a Copy menu. The password becomes visible when you mouse over it. Clicking Website also offers an Open Website option and lets you add more sites where the password should autofill.

Setup Requirements

Most people shouldn’t need to do anything to start using Passwords. However, if you have trouble, check the following items:

  • Turn on Password AutoFill: If your device isn’t entering passwords for you, turn on AutoFill Passwords and Passkeys in Settings/System Settings > General > AutoFill & Passwords. Also, ensure that Passwords is enabled in the AutoFill From section if multiple password managers are installed.
  • Turn on iCloud Keychain: If you want your passwords to sync securely among your devices, which makes life a lot easier, go to Settings/System Settings > Your Name > iCloud > Passwords and turn on Sync This Device.
  • Set up iCloud Passwords for other browsers: Apart from Safari, Chromium-based Web browsers (Arc, Brave, Google Chrome, Microsoft Edge, etc.) can access and autofill your saved passwords if you install Apple’s iCloud Passwords Chrome extension. (There’s also now an iCloud Passwords add-on for Firefox.) The overall experience is not as seamless as in Safari, requiring a once-per-launch code, and you have to create new accounts in Safari or manually in Passwords, but it works.
  • Configure settings: Choose Passwords > Settings (or look in Settings > Apps > Passwords for iOS 18 and iPadOS 18) to access options. Generally speaking, it’s fine to keep them all turned on.

If you have additional questions, check Apple’s documentation for detailed instructions for all the platforms on which Passwords runs. But realistically, Passwords is easy to use, and although the app itself is new, the underlying password management features and syncing have been in place for years, so they’re stable and reliable.

(Featured image by iStock.com/designer491)


Social Media: Apple’s new Passwords app in macOS 15, iOS 18, iPadOS 18, and visionOS 2 makes the company’s longstanding password storage and syncing features more straightforward and easy to use. It’s password management for the rest of us!

Apple Announces iPhone 16 Lineup, Apple Watch Series 10, and AirPods 4

It’s September, which brings the annual Apple crops: new iPhones, Apple Watches, and AirPods. At its recent Glowtime event, Apple unveiled the new iPhone 16 lineup, Apple Watch Series 10, and AirPods 4, alongside smaller announcements about existing products. As always, the enhancements in the new products are evolutionary, making them attractive to anyone already looking to buy a new iPhone, Apple Watch, or pair of AirPods. But those who are happy with their current Apple devices may not find the changes worth opening their wallets to upgrade. Pre-ordered products will be delivered and become available in stores on September 20.

After the announcement, Apple revealed on its website that all its next-generation operating systems—macOS 15 Sequoia, iOS 18, iPadOS 18, watchOS 11, visionOS 2, tvOS 18, and HomePod Software 18—will ship on September 16. Wait a week or two before upgrading essential devices to avoid any last-minute bugs, and hold off on Sequoia for a few months or until you’re confident your necessary Mac apps are compatible. Regardless of when you upgrade, make a backup right before in case an unexpected problem forces you to erase and restore.

Let’s look at the new products.

iPhone 16 Lineup

Apple has continued its four-part iPhone lineup this year, with the 6.1-inch iPhone 16 and 6.7-inch iPhone 16 Plus aimed at everyday users, and the 6.3-inch iPhone 16 Pro and 6.9-inch iPhone 16 Pro Max for professional users. The aluminum-cased iPhone 16 models come in brighter colors than last year, including black, white, pink, teal, and ultramarine, with color-infused back glass. The iPhone 16 Pro models are once again encased in titanium in muted metallic colors, this time in black, white, natural, and desert titanium.

Notable features shared by all the iPhone 16 models include:

  • Action button: Introduced in the iPhone 15 Pro models last year, the Action button replaces the Ring/Silent switch above the volume buttons (top iPhone below) with a button whose function you can configure. The Action button is now standard across all models.
  • Camera Control: The multifunction Camera Control below the side button provides flexible control of the Camera app (bottom iPhone below). Click it once to open the app; click again to take a photo or click and hold to record a video. A light press lets you access common camera functions by sliding your finger along the Camera Control.
  • A18 and A18 Pro chips for Apple Intelligence: The base iPhone 16 models are now powered by the new A18 chip, and the iPhone 16 Pro models get the faster A18 Pro. This key upgrade ensures the entire lineup will receive Apple Intelligence features once they ship in October in iOS 18.1. As far as we can tell, the Apple Intelligence feature set is the same across the board, but some features may work more quickly on the Pro models.
  • Enhanced photo, video, and audio features: The Pro model cameras are notably more capable, but all iPhone 16 models can now take spatial photos and videos for playback on the Apple Vision Pro. Plus, the new Audio Mix feature lets users adjust the sound of a video after capture to focus on the voice of the person on camera, make it sound like it was recorded in a professional studio, or put voices in front of environmental sound.
  • Longer battery life: Although it’s tricky to provide real-world estimates, Apple increased the battery size and life in all four models, claiming that the iPhone 16 Pro Max has the longest battery life of any iPhone yet.
  • Messages via satellite and Emergency SOS Live Video: With Messages via satellite, you’ll be able to carry on text chats even when there’s no cellular service, and Emergency SOS Live Video lets you share live video with participating 911 dispatchers. Although these features are compelling, they’re also available to the iPhone 14 and iPhone 15 lineups in iOS 18.

The iPhone 16 and iPhone 16 Plus may not be as technologically capable as their Pro siblings, but they’re closer than ever before, thanks to the addition of the Action button, Camera Control, and A18 chip. Other improvements that set them apart from previous models include an improved 48-megapixel Fusion camera and an enhanced 12-megapixel Ultra Wide camera that enables macro photography.

Despite the improvements in the base models, the iPhone 16 Pro and iPhone 16 Pro Max stand apart with larger screens and advanced pro features. Last year, Apple introduced a 5x Telephoto camera in the iPhone 15 Pro Max thanks to a tetraprism design; both iPhone 16 Pro models now feature that camera. The Ultra Wide camera also jumps from 12 to 48 megapixels, increasing the quality of macro shots. The main 48-megapixel Fusion camera now provides a faster quad-pixel sensor that enables recording of 4K video at 120 frames per second in Dolby Vision. That sensor is twice as fast as before, eliminating shutter lag when taking 48-megapixel ProRAW or HEIF photos. Audio capture is better, too, thanks to four “studio-quality” mics, and machine-learning algorithms reduce wind noise when capturing audio. It’s also worth noting that the Pro models feature USB 3 transfer speeds of up to 10 gigabits per second (with a supported cable), while the base models are still limited to USB 2.0’s pokey 480 megabits per second.

Pricing remains the same, with the iPhone 16 and iPhone 16 Plus starting at $799 and $899 for 128 GB of storage, with 256 GB and 512 GB options. The iPhone 16 Pro costs $999 for 128 GB, with 256 GB, 512 GB, and 1 TB storage options. The iPhone 16 Pro Max is $1199 for 256 GB, with 512 GB and 1 TB storage options. If those prices are too steep for your budget, the iPhone SE ($429), iPhone 14 ($599), and iPhone 15 ($699) all remain for sale, but none of those will support Apple Intelligence.

Should you upgrade? Nothing in the new models is essential. The new Camera Control may encourage upgrades for those who take a lot of photos, and the iPhone 16 Pro’s new 48-megapixel Ultra Wide camera and 5x Telephoto camera are significant. Apple Intelligence features will require an iPhone 15 Pro or iPhone 16. Otherwise, the older your current iPhone, the more you’ll be impressed by the new lineup’s capabilities.

Apple Watch Series 10

Apple surprised many by introducing the Apple Watch Series 10 with a thinner, lighter design that still provides a larger, brighter screen and works with all existing bands. Apple also swapped stainless steel for lighter titanium in the higher-end models. Those expecting a new Apple Watch Ultra were disappointed; the existing Apple Watch Ultra 2 received a new black titanium finish and matching black Titanium Milanese Loop band.

Notable changes in the Apple Watch Series 10 include:

  • Thinner and lighter: The new case is just 9.7 millimeters thick, nearly 10% thinner than recent models. The aluminum models are 10% lighter, whereas the new titanium models are 20% lighter than the previous stainless steel models.
  • Larger, brighter display: The case sizes grow by 1 millimeter to 42mm and 46mm, but Apple increased the display size to provide 30% more screen area than the Apple Watch Series 4–6 and 9% more than the Apple Watch Series 7–9. The display is also 40% brighter when viewed from an angle and so much more power efficient that the Always-On display can now update once per second rather than once per minute.
  • Faster charging: New features in watchOS 11 encourage wearing the watch at night, so Apple made the Apple Watch Series 10 charge to 80% in just 30 minutes. Daily use can be satisfied with 15 minutes of charging, and 8 minutes is all that’s necessary for overnight sleep tracking.
  • Sleep apnea notifications: The Apple Watch Series 10 can identify sleep apnea by detecting interruptions in normal respiratory patterns using the accelerometer. Sleep apnea affects over 1 billion people worldwide, 80% of whom remain undiagnosed. The feature will also appear in watchOS 11 for the Apple Watch Series 9 and Apple Watch Ultra 2.
  • Audio playback through speakers: Apps could generate audio through the speakers of previous Apple Watch models, but they couldn’t play music or podcasts. That’s now possible with the Apple Watch Series 10, letting you listen even if you’ve forgotten your AirPods.
  • Depth and water temperature sensors: Divers will still want to focus on the Apple Watch Ultra 2, but the Apple Watch Series 10 now features a depth gauge that works down to 6 meters and a water temperature sensor.
  • No blood oxygen sensing in the US: Although the pulse oximeter from previous models remains in the hardware and is available in other countries, a patent dispute prevents Apple from enabling it for units sold in the United States. If Apple can settle the dispute, the feature will become available with a software update.

The Apple Watch Series 10 starts at $399 for a 42mm aluminum GPS-only model; 46mm models cost $30 more, and cellular connectivity adds $100. It’s available in silver, rose gold, and a new polished jet black. Pricing for the titanium models starts at $699 for a 42mm model and includes cellular connectivity; the 46mm models are $50 more. Colors include natural, gold, and slate. Rubber and some textile bands are included at no extra cost; other textile and all stainless steel bands cost $50 to $300 more.

If you don’t already have an Apple Watch Series 9 or Apple Watch Ultra 2, the sleep apnea notifications might be reason enough to upgrade. Being able to listen to podcasts without AirPods might also be compelling for some. Otherwise, there’s little reason to upgrade from an older but fully functional model. That said, the Apple Watch Series 10 is an excellent option for those getting started or upgrading from a much older version. Don’t forget that Apple still sells the Apple Watch SE, which lacks the Always-On display and ECG capabilities but is $150 cheaper. Apple’s comparison page can help you tease out the differences.

AirPods 4, USB-C AirPods Max, and Hearing Aid Feature for AirPods Pro

Apple released a notable update to its AirPods open-ear headphones, refining the AirPods 4 design to provide a single shape that fits more users. It boasts better sound quality thanks to a new acoustic architecture, low-distortion driver, and high dynamic range amplifier. With help from Apple’s custom H2 chip, the new AirPods provide Personalized Spatial Audio with dynamic head tracking, add voice isolation for clearer call quality in challenging environments, and let you respond to Siri announcements by nodding your head yes or shaking it no. The charging case now uses USB-C and can charge wirelessly using a MagSafe, Apple Watch, or Qi charger.

In fact, there are two models of the AirPods 4. (Really, Apple?) The AirPods 4 with Active Noise Cancellation retain the industrial design of the standard AirPods 4 but upgrade the microphones to add modes previously available only on the AirPods Pro, including Noise Cancellation (reduces environmental noise), Transparency (allows environmental noise through), Adaptive Audio (intelligently combines the two), and Conversation Awareness (lowers media volume and reduces background sounds when you start speaking).

Perhaps even more interesting are the changes Apple is bringing to the existing AirPods Pro 2. To improve hearing health, Apple has leveraged findings from the Apple Hearing Study. All modes now feature Hearing Protection, which automatically reduces louder, intermittent noises. A new Hearing Test feature, triggered from an iPhone or iPad, helps users check their hearing. Most notably, a new Hearing Aid feature leverages the personalized profile generated from the Hearing Test to boost nearby sounds, turning the AirPods Pro into what Apple calls a “clinical-grade hearing aid” for mild to moderate hearing loss. These features will be available later this year with iOS 18 or iPadOS 18.

Finally, Apple refreshed the AirPods Max line of over-ear headphones with new colors—midnight, starlight, blue, orange, and purple—and USB-C charging capabilities.

The standard model of the AirPods 4 costs $129, while the AirPods 4 with Active Noise Cancellation are $179. The AirPods Pro 2 remain priced at $249, and the AirPods Max are still $549. It may be hard to justify upgrading from existing AirPods that work fine, but keep these features in mind when it comes time to replace a pair of lost or broken AirPods.

(Featured image by Apple)


Social Media: Apple has introduced the iPhone 16 lineup, the Apple Watch Series 10, and two models of the AirPods 4, plus smaller changes. The upgrades are welcome but incremental, making them most compelling to those upgrading from much older devices.

What You Need to Know Before Switching to a New iPhone

Are you planning to upgrade to a new iPhone 16? It’s exciting, we know, but it’s best to proceed deliberately when setting up your new iPhone to avoid causing yourself headaches. Follow these instructions when you’re ready to transfer your data—and, for many people, much of your digital life—to the new iPhone. Apple also has a series of videos you can watch.

  1. Update your old iPhone to the latest version of iOS. If you have an Apple Watch, update it to the latest version of watchOS. This process can take some time, so it may be best done overnight before you move data to your new iPhone.
  2. Make sure you know your Apple ID and password, and if you have an Apple Watch, its passcode. You will likely have to enter them at least once during this process.
  3. Back up your old iPhone to iCloud or your Mac. (If you back up to a Mac, be sure to encrypt the backup, or else it won’t include saved passwords, Wi-Fi settings, browsing history, Health data, and call history.) Or back up to both, for safety’s sake. We prefer iCloud backups because they’re easier and don’t introduce additional variables, like flaky USB cables. If you don’t usually back up to iCloud, Apple will give you temporary iCloud storage to make a backup when moving to a new iPhone. To initiate an iCloud backup, go to Settings > Your Name > iCloud > iCloud Backup and tap Back Up Now.
  4. If you have an Apple Watch, you don’t need to unpair it from your old iPhone at this point in the process. (Later, if the automatic transfer has not worked, you can unpair it manually and pair it again later. If you end up taking the manual route and have a cellular Apple Watch, you’ll be asked if you want to keep or remove your plan. If you’re keeping your Apple Watch to re-pair with your new iPhone, keep the plan.)
  5. You shouldn’t need to worry about transferring a SIM card. If you ordered your new iPhone through Apple and connected to your cellular carrier account during purchase, activating the new iPhone should cause it to take over your phone number. The same should be true if you’ve purchased directly through your carrier. Besides, it’s likely that iPhone 16 models sold in the US will rely on eSIM and lack SIM trays like the iPhone 15, so only non-US users might need to transfer the SIM card from the old iPhone to the new one. Even then, it’s better to contact your carrier and get them to activate the new SIM in the new iPhone because old SIMs don’t always support all current cellular features, such as full 5G support.
  6. Transfer your data, settings, apps, and purchased content in one of these three ways. None of them will be quick, despite the first one’s name, so initiate the transfer only when you have plenty of time:
    • Quick Start: With the Quick Start feature, content from your old iPhone copies directly from your old iPhone to your new one. We recommend this technique because it’s more likely to preserve app logins, something that’s less true when restoring from an iCloud backup. Put your iPhones next to each other (plugged into power), use the old iPhone to scan the animation on the new one, and then follow the rest of the steps.
    • iCloud: With this technique, the new iPhone will download your content from your old iPhone’s iCloud backup. Once you’ve joined a Wi-Fi network on the new iPhone and tapped the Restore from iCloud Backup button, you’ll have to select the correct backup—likely the most recent one you just made. Keep your new iPhone plugged into power the entire time to ensure that all your content syncs during this step.
    • Finder or iTunes: With this approach, you’ll restore your old iPhone’s content from a backup made to your Mac. Connect your new iPhone to your Mac using an appropriate cable, open a Finder window (or iTunes on an old Mac), select your device in the left-hand sidebar, click Restore Backup, and choose the appropriate backup—likely the most recent one.
  7. Perform post-transfer tasks. Ensure that you can make and receive a phone call. If necessary, pair your Apple Watch with the new iPhone. You’ll also need to pair your Bluetooth accessories—including AirPods—with your new iPhone. Plus, some app data needs to sync to your new iPhone, so open the Mail, Contacts, and Calendar apps and check if they have your data. It could take a few minutes for them to fill up. Apps may request notification permissions again, and you may need to download content and in-app purchases.
  8. If you use two-factor authentication with an app like 1Password, Authy, or Google Authenticator, ensure you can get your 2FA codes using your new iPhone. 1Password and Authy are good about providing access to 2FA codes from multiple devices—just log in to your account from each device—but Google Authenticator may require some additional setup since it didn’t initially offer any way to transfer codes to a new phone.
  9. Finally, if necessary, set up single sign-on for work or school. If your workplace or school uses a security system like Duo, you’ll likely want to activate your new iPhone and deactivate the old one. Using any device, navigate to a standard single sign-in login screen from your organization, look for a link for managing your logins, click that link, and follow the prompts.

Although Apple works hard to make the process of transferring from an old iPhone to a new one as painless as possible, some things may fail to transfer seamlessly. For that reason, we strongly recommend holding onto your old iPhone for a week or so to ensure the new one can do everything the old one could. During that time, put the new iPhone through its paces with an eye toward checking every app you need.

(Featured image by iStock.com/valiantsin suprunovich)


Social Media: It’s exciting to get a new iPhone, but take a few minutes to read our advice on what you need to do before—and after—transferring your data from your old iPhone.

Understanding the Key Differences Between Personal and Managed Apple IDs

In the Apple world, the account that controls access to all your Apple-related online services is the Apple ID. Buying apps from the App Store, putting photos in iCloud Photos, and sharing data between iCloud-enabled apps—all these actions rely on your Apple ID. If you’re a regular Apple user, you have an Apple ID associated with your email address.

Most Apple users set up an Apple ID when they configure their first Apple device, and if you don’t have an email address that you want to use, you can create a free @icloud.com address during the process. (If you need to create a new Apple ID, you can do that at appleid.apple.com.)

There are actually two types of Apple IDs: personal Apple IDs used by individual users and managed Apple IDs given to employees by businesses and other organizations. Managed Apple IDs are popular with companies that give devices to staff members and need to ensure compliance with various usage and security policies. Let’s look at how they differ:

  • Creation, ownership, and control: Individuals set up personal Apple IDs on their own and maintain full ownership over the account and control over the device. Managed Apple IDs are set up by the organization, typically through Apple Business Manager, and the organization retains ownership and control for centralized management. That control is essential when an employee leaves. Otherwise, a company may be unable to reset a returned device and give it to another employee.
  • Access to Apple services: Personal Apple IDs have full access to all Apple services and features. Managed Apple IDs have much more limited access to protect the organization from unauthorized purchases and insecure behavior. Users with managed Apple IDs can’t purchase anything from the App Store, iTunes Store, or Apple Books. Nor can they access Apple Arcade, Apple Fitness+, Apple Music, Apple Music radio, Apple News+, or Apple TV+. The Find My, Health, Home, Journal, and Wallet apps aren’t available or fully functional. Plus, Apple Pay, iCloud Family Sharing, iCloud Mail, and iCloud+ services like Private Relay, Hide My Email, and custom email domains are unavailable.
  • Security and management: When a device relies on a personal Apple ID, that user is responsible for maintaining security and managing apps (which will belong to the user). That’s appropriate for individuals, but for companies that need to protect corporate information, managed Apple IDs allow the IT department to enhance security by requiring passcodes, enforcing password policies, setting role-based permissions, and separating work and personal data. On the management side, managed Apple IDs make it easier to reset devices, revoke access, comply with legal and privacy regulations, integrate with corporate identity systems, and centralize app licensing.

Though some organizations may prevent it, it is technically possible to use both types of Apple IDs on the same device. For instance, you could use a managed Apple ID on an employer-provided device along with a personal ID to access the App Store, Apple Music, Apple News+, and other Apple services. To do that on an iPhone, you’d go to Settings > Your Name > Media & Purchases and either sign in with your personal Apple ID or, if necessary, tap Sign Out and sign back in.

What’s the takeaway? There are three possibilities, depending on who owns the device and the employer’s security and management policies:

  • Personal device not used for work: If you’re a regular user who has purchased your own device and you either don’t use it for work or your employer doesn’t care what you do, all you need is a single personal Apple ID. Although it’s possible to create multiple Apple IDs and use them for different purposes, it’s a recipe for confusion down the road.
  • Personal device used for work: If your employer has a BYOD (Bring Your Own Device) program that lets you use your own device with corporate resources, they will likely ask to use Apple’s User Enrollment to create a profile on the device that separates personal and work data and allows the use of both personal and managed Apple IDs. Although the IT department cannot access your personal data (emails, messages, photos, location, etc.), it can enforce security policies, install and configure work-related apps, and control corporate data on the device. Some people find the privacy implications of this approach troubling and opt for separate work and personal devices.
  • Employer-provided device: If your employer provides a device for your use, they will likely require you to use a managed Apple ID on it. That prevents you from having to worry about security or management, but comes with some restrictions on what you can do. Talk to your IT department if you also want to use your personal Apple ID on the device.

Hopefully, we’ve clarified the situation surrounding personal and managed Apple IDs. Which makes the most sense in any given situation depends on a wide range of variables, so contact us if you need to talk through the possibilities as either an employee or employer.

(Featured image based on an original by iStock.com/dolgachov)


Social Media: There are actually two types of Apple IDs: personal and managed. Regular users have personal Apple IDs; those who use employer-provided devices are often required to use managed Apple IDs. Learn more about both.

At WWDC, Apple Unveils Apple Intelligence and Previews New OS Features

Apple’s Worldwide Developer Conference keynote was a lightning-fast (even in the full 1:44-long video—or try the 3-minute recap) look at what Apple is bringing to the software side of the Apple experience in the next year. Although some past keynotes have introduced hardware like new Macs and the Vision Pro, this year’s keynote stuck to new operating system features before previewing a suite of AI features collected under the umbrella term “Apple Intelligence.”

Apple previewed a boatload of new features and listed even more on its website. We’ll focus on those we think will make the biggest splash in your Apple experience, but we recommend that you scroll through Apple’s pages for each operating system to see more of what’s coming. Those are linked below, along with basic hardware requirements so you can see if your devices will be eligible to upgrade (not all features will be available on all devices):

  • macOS 15 Sequoia: iMac Pro from 2017, MacBook Pro and Mac mini from 2018 and later, iMac and Mac Pro from 2019 and later, MacBook Air from 2020 and later, and Mac Studio from 2022 and later
  • iOS 18: Second-generation iPhone SE, iPhone XR, and later (same as iOS 17)
  • iPadOS 18: Seventh-generation iPad and later, fifth-generation iPad mini and later, third-generation iPad Air and later (including M2 models), first-generation 11-inch iPad Pro and later, and third-generation 12.9-inch iPad Pro and later, and all M4 iPad Pro models
  • watchOS 11: Second-generation Apple Watch SE, Apple Watch Series 6 and later, and Apple Watch Ultra and later
  • tvOS 18: Apple TV HD (with fewer features), Apple TV 4K
  • visionOS 2: All Vision Pro headsets

Here are a handful of new features we think Apple users will find most interesting. Then we’ll look at Apple Intelligence.

Personalize Your iPhone and iPad Home Screen

iOS 18 and iPadOS 18 introduce significantly enhanced Home Screen customization options aimed at letting your creativity shine through. You can leave blank spaces between icons and arrange icons and widgets however you like. Additionally, you can change the size of icons and widgets and apply color tints.

Screenshot

Tile Windows Automatically in Sequoia

macOS has long had a subtle window alignment effect that makes it easy to line up windows, but in macOS 15 Sequoia, when you drag a window to the side of the screen, macOS suggests a tiled position on your desktop, intelligently sizing it for the window’s content. Window tiling makes it easy to put windows side-by-side and fill the screen without wasting space. Keyboard jockeys will appreciate new keyboard shortcuts for window tiling as well. (If you don’t want to wait for Sequoia, numerous utilities offer similar features now, including  Amethyst, BetterTouchTool, Magnet, Moom, Rectangle, and Yabai.)

Notes and Phone Gain Audio Recording and Transcription

If you find yourself wanting to revisit what was said in a lecture, appointment, or phone call, a pair of upcoming features can boost your recall. The Notes app on all platforms will record audio and create live transcriptions, allowing you to pay attention during a talk rather than furiously taking notes. Plus, the Phone app in iOS 18 will let you record and transcribe a live call—when you start recording, participants are automatically notified so everyone knows it’s happening.

Mirror Your iPhone on Your Mac

If you frequently pull out your iPhone while working on your Mac, you’ll appreciate Sequoia’s new iPhone mirroring feature. It lets you use your Mac’s pointing device and keyboard to interact with all your iPhone apps in a window on your Mac while the iPhone remains locked or in StandBy. Audio from the iPhone plays through your Mac, and you can share data between devices with drag and drop. A related Continuity feature displays iPhone notifications on your Mac—when mirroring your iPhone, clicking those notifications opens the associated iPhone app.

Passwords Breaks Free of Settings

At long last, Apple has given us a dedicated Passwords app in Sequoia, iOS 18, iPadOS 18, and visionOS 2. The company’s password management features have become quite good over the past few years, but they are awkward to access in Settings on the iPhone and iPad and System Settings on the Mac. We don’t anticipate significant feature changes beyond the addition of categories, but the Passwords app should make managing your logins even easier. Passwords still won’t fully match up to the likes of 1Password, but you won’t go wrong with Apple’s built-in solution. Remember that if you use a Web browser other than Safari, you’ll need the iCloud Passwords extension we’ve mentioned previously. You can also share your passwords with a Windows PC using iCloud for Windows.

Five More Welcome Features

For more reasons to upgrade once these new operating systems are out and stable, consider the following additional features:

  • Customize Control Center: iOS 18 and iPadOS 18 feature a thoroughly revamped Control Center, accessible with a continuous swipe down on the Home Screen. You can create custom groups of controls—some from third-party apps—with resizing and mixing options.
  • iPad Calculator app and Math Notes: Not only does the iPad finally get a Calculator app, but it also introduces Math Notes. You handwrite an equation with an Apple Pencil, and when you write an equals sign, Calculator solves the equation. Math Notes works with keyboards, too, and you can also find it in the Notes app.
  • Lock and hide iPhone apps: New privacy features in iOS 18 and iPadOS 18 let you lock apps with Face ID or Touch ID so the friend who’s scrolling through your vacation photos can’t also read your journal. You can also move apps to a hidden folder in the App Library that can’t be opened without biometric authentication.
  • More tapbacks: In Messages, when you want to use a tapback to acknowledge a message without typing out a reply, you’ll be able to use any emoji or sticker, or a new AI-powered Genmoji.
  • Vitals app collects overnight data: When you wear your Apple Watch to sleep, a new Vitals app in watchOS 11 collects and displays your overnight health metrics on your wrist, including heart rate, respiratory rate, temperature, blood oxygen, and sleep duration. It might help you rest up to fight off that cold that’s going around.

Apple usually releases its new operating systems in September or October; we’ll write more about them as we get closer. Generally speaking, it’s OK to upgrade to everything but macOS shortly after release; with macOS, we recommend caution to ensure your existing apps and workflows won’t be impacted.

Apple Intelligence

Apple devoted a large chunk of the keynote to introducing Apple Intelligence, a collection of AI-powered features coming to the Apple ecosystem over the next year. These features will enable your iPhone, iPad, and Mac to understand language and create both text and images, plus take actions aimed at simplifying your interactions with apps. What sets Apple Intelligence apart from AI efforts from other companies is its focus on—and understanding of—your personal context. Apple Intelligence will know about your contacts, schedule, email, messages, photos, and much more.

The most significant use of Apple Intelligence will come with Siri, which will let us speak more naturally and understand what we mean if we make mistakes. We’ve trained ourselves to say only things Siri is likely to be able to handle, but that won’t be necessary when Siri gains Apple Intelligence capabilities. You’ll be able to search for photos of your child holding a fishing rod, for instance, or ask Siri to find something when you can’t remember if it was in Mail or Messages. Siri will also gain context awareness, so you can ask what the weather will be like at the beach tomorrow, and if the response is good enough, have it schedule a trip there. Siri will even know a lot more about your Apple devices and can help you use them. For the most part, though, Siri won’t have global knowledge. If Siri can’t answer your query directly, it will offer to send it to ChatGPT for free.

Apple Intelligence also includes writing tools, but unlike ChatGPT, it’s not aimed at creating text from scratch. Instead, it can rewrite text you’ve written to help you fine-tune the wording or adjust the tone to be more appropriate. It can also proofread text, helping you with grammar, word choice, and sentence structure (if you need this now, check out Grammarly). Even when Apple Intelligence does create text, such as the Smart Reply feature coming to Mail, it asks you questions to guide its response.

Text summarization powered by Apple Intelligence shows up repeatedly. In Notes, you’ll be able to summarize a transcription. If you save a long article to Safari’s Reader, it can provide a table of contents and summary. In Mail, instead of the first few sentences appearing in the message list, you’ll get a short summary. Apple Intelligence can even prioritize and summarize notifications.

Unsurprisingly, Apple Intelligence lets you create and edit images, but it’s a far cry from the AI artbots that let you create photo-realistic images. Instead, Apple Intelligence lets you create custom emoji, called Genmoji, which let you express yourself graphically in ways that standard emoji can’t support. Image Playground lets you create images for inclusion in conversations and documents, but it limits you to three styles: Sketch, Illustration, and Paint. Apple doesn’t want anyone making deepfakes with Apple Intelligence. A new Image Wand feature in Notes even turns your rough sketches into polished images.

Apple took great pains to emphasize the privacy aspects of Apple Intelligence. Most Apple Intelligence tasks will take place entirely on your device, hence the need for powerful Apple silicon chips with their Neural Engines and Secure Enclaves. Some tasks require more processing power; to handle those, Apple has developed a highly secure system called Private Cloud Compute. It relies on Apple silicon servers, transfers only the data necessary to the task, and stores nothing.

Apple Intelligence features will start arriving in the fall and continue to roll out in feature-release updates over the next 6–8 months. They will run only on the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 or later chips. Intel-based Macs and less-powerful iPads and iPhones need not apply. Apple Intelligence will also require Siri and the device language to be set to US English in the early releases, with other languages to follow.

Overall, Apple appears to have put a great deal of thought and effort into integrating AI into the Apple experience in focused, helpful ways that offer new capabilities while preserving user privacy. We won’t know how well these features will work until they ship, but we look forward to seeing how they can improve interactions with our Apple devices.

(Featured image by Apple)

Social Media: At yesterday’s Worldwide Developer Conference, Apple announced a treasure trove of new features in its upcoming operating system upgrades, including practical, everyday improvements and impressive AI-based capabilities.

Tame the Tangle! Quick Cable Management Tips

Take a moment and look behind your Mac. Do you see a tangle of cables? The main downside of a mess of cables is that it’s a cluster of chaos that attracts dust bunnies. However, it’s possible for power cables—especially when tightly bundled or looped—to emit electromagnetic interference that can disrupt or degrade the signal carried by nearby data or network cables. They can also heat up, which is generally best avoided. Plus, the more tangled the cable nest, the more likely you’ll cause harm if you pull too hard while attempting to remove a cable from the tangle.

Also, consider cables that extend beyond your desk. Do you have power cables that run across the ground or Ethernet cables that loosely snake up into the ceiling? To protect both people and equipment, ensure that cables aren’t a tripping or catching hazard.

If your cables are a complete disaster, take some time to shut down your devices, disconnect all the cables, clean underneath, and reconnect them in an organized fashion, removing unused cables and replacing damaged or unnecessarily long cables with new ones.

To keep your cables under control going forward, follow these tips:

Select and reduce cables:

  • Buy and use cables that are only as long as they need to be.
  • When buying new cables, prefer braided cables, which catch less and last longer.
  • If you have many cables, try to trim the number with judicious use of docks or hubs.
  • Upgrade to wireless accessories, like the Magic Keyboard and Magic Trackpad, that only need to be plugged in occasionally to charge.

Pay attention to cable location:

  • Try to keep cables off the floor, but use a floor cord cover if it’s unavoidable.
  • Attach long runs of network cabling to the wall or floor to reduce the chance of accidents.
  • Run cables through raceways or inside cable trays to keep them together under desks.
  • Add adhesive cable clips to the back or underside of desks without cable management options.
  • Ensure cables don’t interfere with workstation ergonomics, especially with movable sit/stand desks.
  • Keep power adapters away from other cables for better heat management.

Group your cables:

  • Use Velcro straps or cable ties to bundle power and data cables separately.
  • Avoid bundling too many power cables too tightly to avoid heat buildup.
  • Label cables with their type and use so you can easily distinguish between them.
  • Store extra cables in clear zip lock bags or bins, one per cable type.

Maintain your cables:

  • Throw out any damaged or suspect cables right away.
  • Periodically check and reorganize your cables, removing any that aren’t in active use.

You should be able to find a wide variety of cable management accessories, such as Velcro cable ties, cable labels, cable clips, and floor cord covers, at your preferred electronics retailer.

None of these suggestions are difficult to follow, and you’d be surprised how much you will appreciate having neatly organized cables in use and available when you need them.

(Featured image by Adam Engst)


Social Media: Do you have a rat’s nest of random cables behind your Mac? Follow our quick tips to bring order to the mess, reduce the chance of accidents, and avoid degraded data signals.

Apple Introduces New iPad Air, iPad Pro, Apple Pencil Pro, and Magic Keyboard

After no new iPads throughout 2023, Apple has unveiled new 11-inch and 13-inch iPad Air and iPad Pro models, plus a more capable Apple Pencil Pro and a redesigned Magic Keyboard for iPad Pro. The company also refined the iPad lineup by dropping the ninth-generation iPad and reducing the price of the tenth-generation iPad to $349. Only the iPad mini was left untouched. We wouldn’t be surprised to see a new iPad and iPad mini before the end of 2024.

iPad Air Adds 13-inch Model and Moves to the M2 Chip

The 11-inch iPad Air has long been Apple’s mid-range iPad, offering more power and better specs than the iPad while leaving the high end to the iPad Pro. With this refresh, Apple significantly enhanced the lineup by adding a 13-inch model of the iPad Air, a screen size previously limited to the iPad Pro. Both iPad Air models now position their front-facing camera on the longer landscape edge, so you appear to others on landscape-orientation calls as if you’re looking directly at them rather than off to the side, as happened with the previous shorter portrait edge location. They continue to use Touch ID via a top-mounted sensor.

Apple switched the iPad Air from the M1 to the M2 chip, improving performance by 50%. Storage has also increased, with the base level jumping from 64 GB to 128 GB. For those needing more space, Apple now provides storage tiers of 256 GB, 512 GB, and 1 TB. Finally, Apple updated the iPad Air with the latest wireless technologies, Wi-Fi 6E and Bluetooth 5.3.

Those who want a keyboard can purchase the current Magic Keyboard for $299 (11-inch) or $349 (13-inch), and the new iPad Air models are compatible with the new $129 Apple Pencil Pro and the $79 USB-C Apple Pencil.

The 11-inch iPad Air starts at $599, and the 13-inch iPad Air at $799. Adding 5G cellular connectivity increases the price by $150. Moving to 256 GB bumps the price by $100, 512 GB adds $300, and 1 TB costs $500 more. You can choose from four subtle colors—blue, purple, starlight, and space gray—and you can order now with units arriving next week.

iPad Pro Gains M4 Chip and Ultra Retina XDR Display in Thinnest Apple Product Ever

While the new iPad Air models feel like modernized versions of the previous iPad Pro models, the new iPad Pro models break new ground. They boast new Ultra Retina XDR displays that leverage OLED technology that promises brighter highlights, deeper blacks, and faster response times. They’re noticeably better and brighter than the iPad Air Liquid Retina screens, which are already pretty good. Because Apple targets the iPad Pro at professional photographers and cinematographers who need the best display accuracy, there’s even a nano-texture glass option that reduces glare.

As with the iPad Air, the front-facing camera is now located on the longer landscape edge, along with the Face ID sensor. Surprisingly, the rear-facing camera isn’t as capable as the previous models, which sported Wide and Ultra Wide cameras and supported 2x optical zoom. The new models drop the Ultra Wide camera and retain just the 12-megapixel Wide camera. However, they now feature an adaptive True Tone flash that improves document scanning by stitching together multiple photos to eliminate the shadows that plague most camera-based scans.

In part because of the Ultra Retina XDR display, the new iPad Pro models are thinner than before, so much so that the 13-inch iPad Pro is the thinnest product Apple has ever made at 5.1 mm thick. More impressive is that the 13-inch model also shed nearly a quarter of a pound in weight—103 grams. Ignore the fact that the iPad Pro is now thinner and lighter than the iPad Air, and that the iPad Air is the mid-range iPad, but the MacBook Air is the low-end MacBook. Air is just a name now.

To power the Ultra Retina XDR display and make the iPad Pro models as thin as they are, Apple leapfrogged a chip generation, moving from the M2 to the new M4, which hasn’t appeared in any Macs yet. Apple says the M4’s CPU is 50% faster than the M2 in the previous models, and its GPU is up to four times faster.

For those who want a keyboard, the new iPad Pros are compatible only with the just-released Magic Keyboard for iPad Pro ($299 for 11-inch, $349 for 13-inch). As with the iPad Air, you can use either the new $129 Apple Pencil Pro or the $79 USB-C Apple Pencil.

Pricing for the 11-inch iPad Pro starts at $999, with the 13-inch iPad Pro at $1299. 5G cellular connectivity adds $200. Storage starts at 256 GB, up from 128 GB, and Apple offers tiers of 512 GB ($200 more), 1 TB ($600), and 2 TB ($1000). The nano-texture glass also adds $100 and is available only for models with 1 TB or 2 TB of storage. The only available colors are black and silver.

Apple Releases Apple Pencil Pro and Magic Keyboard for iPad Pro

For artists, students, and others who like precise stylus input, the new Apple Pencil Pro offers a variety of new sensors and capabilities. A sensor in the barrel detects a squeeze that brings up a tool palette, and a gyroscope notices when you roll the barrel to change the orientation of shaped pen and brush tools. A new haptic engine provides confirmation of actions like squeezing, double tapping, and snapping to a Smart Shape. When used with the iPad Pro, the Apple Pencil Pro pairs, charges, and is stored on the side using a magnetic interface. If you lose it, you can now locate it with Find My.

While the new iPad Air models work with the existing Magic Keyboard, the new iPad Pro models are compatible only with the new Magic Keyboard for iPad Pro. It retains the design that floats the iPad Pro above the keyboard but adds a function row of keys for features like screen brightness and volume. The palm rest is made of aluminum, and it has a larger trackpad with haptic feedback, so it feels more like using a MacBook. It attaches magnetically and uses the Smart Connector to connect power and data without Bluetooth—there’s also a USB-C connector in the hinge for charging.

Buying Advice

All these products are available for order now and will ship next week. Who should buy what? Apple’s comparison page can be helpful, but here’s our advice:

  • iPad: With the price drop to $349, the tenth-generation iPad becomes a remarkable deal, and it’s an ideal iPad for watching videos, browsing the Web, reading email, and other basic tasks.
  • iPad mini: If smaller is better for you, the iPad mini remains in the lineup, starting at $499. It performs slightly better than the iPad, but its size is the main reason to buy it.
  • iPad Air: The iPad Air is the workhorse of the iPad line, with sufficient performance to do nearly anything you want. The addition of the 13-inch model is particularly welcome because it’s $500 cheaper than the equivalently sized iPad Pro. Buy the iPad Air if you want to do more than the basics with your iPad.
  • iPad Pro: The technology in the iPad Pro is impressive, but so is the cost. As with the Mac lineup, the Pro models are mainly targeted at creative professionals who need the ultimate power and are willing to pay for it.

A related question surrounds upgrades. Generally speaking, upgrading to a new iPad may not be worthwhile if you have the previous model. However, once you’re two generations back, the performance increases tend to be significant. The caveat to that advice is that if an iPad isn’t doing what you want, it’s time to upgrade. For instance, if you have an M1 iPad Air that runs your drawing app slower than you’d like, it’s worth considering either an M2 iPad Air or an M4 iPad Pro, depending on how important performance is to you.

Regardless, contact us if you have any questions about what iPad makes the most sense for you.

(Featured image by Apple)


Social Media: Apple has released new 11-inch and 13-inch iPad Air and iPad Pro models, plus a new Apple Pencil Pro and Magic Keyboard for iPad Pro. We round up the new features and provide advice on what to consider for your next iPad.

Apple’s iCloud Keychain Password Management Is All Many People Need

Apple’s iCloud Keychain Password Management Is All Many People Need

We constantly recommend using a password manager like 1Password, BitWarden, or Dashlane. But many people resist committing to yet another app or paying for yet another service. Isn’t Apple’s built-in iCloud Keychain password management good enough?

The answer now is yes, thanks to two recent changes:

  • In iOS 17.3, Apple added Stolen Device Protection, which leverages biometric authentication—Face ID or Touch ID—to protect users against thieves who would surreptitiously learn someone’s passcode, steal their iPhone, and then take over their digital lives. One of the worst aspects of that attack was that the iPhone passcode was sufficient to access the user’s stored passwords, so the thief could get into everything.
  • Until mid-2023, Apple’s built-in password management worked only in Safari, which was problematic for users who rely on other browsers. Then Apple updated its iCloud Passwords extension for Google Chrome to work not just in Windows, but also in Mac browsers based on Google Chrome running in macOS 14 Sonoma. There’s also now an iCloud Passwords add-on for Firefox.

If you aren’t yet using a password manager, try iCloud Keychain.

Passwords Basics

Apple integrated iCloud Keychain into macOS, iOS, and iPadOS at a low level, so you mostly interact with your passwords in Safari. But first, make sure to enable iCloud Keychain so your passwords sync between your devices. On the Mac, you do that in System Settings > Your Name > iCloud > Passwords & Keychain. On an iPhone or iPad, it’s in Settings > Your Name > iCloud > Passwords and Keychain.

If you’re using a browser other than Safari, install the iCloud Passwords extension or add-on and activate it by clicking it in the toolbar and entering the verification code when prompted.

When it comes to website accounts, there are two main actions: creating a login and logging in to a site:

  • Create a new login: When you need to create an account on a new website, after you enter whatever it wants for email or username, Safari creates a strong password for you. Unfortunately, the iCloud Passwords extension or add-on on the Mac can’t generate passwords—you can either create a strong password manually or switch to Safari temporarily to let it create one. When you submit your credentials, you’ll be prompted to save them.
  • Autofill an existing login: The next time you want to log in to a site for which you’ve saved credentials, Safari or your other browser on the Mac displays a pop-up with logins matching the domain of the site you’re on. On the iPhone or iPad, you might get an alert at the bottom of the screen or have to pick a choice in the QuickType bar above the keyboard.

For basic usage, that’s it! However, iCloud Keychain can make mistakes. The site shown above asks for both an email address and a username and wants the email address for logging in, but iCloud Keychain remembered the username instead. Happily, Apple makes it easy to fix such unusual missteps. On the Mac, open System Settings > Passwords, or on the iPhone or iPad, open Settings > Passwords. Here’s where you find and edit your saved logins.

Open the desired login by double-clicking it on the Mac or tapping it on the iPhone or iPad, then click or tap Edit and make any desired changes.

iCloud Keychain provides additional features and options:

  • A search field at the top of the Passwords window or screen helps you find logins if scanning the full list is frustrating.
  • You can use commands in the + menu to create new passwords and shared groups. On the Mac, commands in the ••• menu let you import and export passwords; the iPhone and iPad use that menu to bulk-select passwords for deletion and show generated passwords.
  • Shared groups let you share a subset of passwords with family or colleagues. Choosing New Shared Group triggers an assistant that walks you through naming the group, adding people from Contacts, and choosing which passwords to share. You can move passwords between groups at any time.
  • The Security Recommendations screen displays logins exposed in known breaches and points out logins with weak passwords. Check those and update them as necessary.
  • In Password Options, you can turn off autofill, but why would you? Another option automatically deletes verification codes you receive in Messages after it inserts them with autofill.
  • On websites that support two-factor authentication, you can set up a login to autofill the verification code. During setup on the site, you’ll get a QR code you can scan with an iPhone or iPad if you’re using a Mac; if you’re using an iPhone or iPad, touch and hold the QR code and choose Add Verification Code in Passwords. Once you finish configuring the login, you’ll have to enter the six-digit verification code on the site to link it with the login.

Overall, iCloud Keychain provides the password management features that most people need, and it’s a massive security improvement over keeping a document of your passwords on your desktop.

(Featured image by iStock.com/loooby)


Social Media: Apple’s iCloud Keychain password manager keeps improving, and we now recommend it, especially for those not already using a third-party password manager. Here’s how to use iCloud Keychain to store and enter secure passwords.