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The Ten Upcoming Mac/iPhone/iPad Features We Think You’ll Most Like

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At its Worldwide Developer Conference keynote on June 7th, Apple shared details about what we can expect to see later this year in macOS 12 Monterey, iOS 15, iPadOS 15, watchOS 8, tvOS 15, and HomePod Software 15. It was a firehose of announcements, but one thing became clear: Apple wants to spread its technologies across its entire ecosystem of devices. Although each platform—Mac, iPhone, iPad, Apple Watch, Apple TV, and HomePod—retains its unique qualities, nearly every feature that the company announced works across as many platforms as make sense.

Before we get into the ten features that we think you’ll most like when everything ships in September or October, we should note that Apple was surprisingly silent on one topic: future Apple silicon chips. Many observers had expected Apple to announce an M1X or M2 chip that would power professional laptop and desktop Macs. We’ll have to satisfy ourselves with the impressive performance of the M1-based Macs we have now and wait a little longer for whatever comes next.

On to the hot new features!

Account Recovery and Legacy Contacts Simplify Recovering Account Data

It’s all too common that people forget their Apple ID passwords and can’t access their accounts. Apple hopes to make that a little less stressful with Account Recovery Contacts. Specify someone as your Account Recovery Contact, and they’ll be able to help you reset your password and regain access to your account, with no need to call us or Apple for assistance.

Also welcome will be the addition of Legacy Contacts. Once this feature is available, everyone should make sure they have appropriate family members or friends set as Legacy Contacts. Then, in the event of your untimely death, your Legacy Contacts can access your account and personal information. Using Legacy Contacts will be far easier than having to provide the legal paperwork to Apple to request access to a deceased family member’s accounts.

FaceTime Gains Features That Make It Competitive with Zoom

During the last year, we’ve all spent vastly more time in videoconferencing apps for work, school, and socializing. Alas, Apple’s FaceTime has been a weak entry in that market. With the features Apple is now promising, however, it should compete well with the likes of Zoom, Skype, and Google Meet. FaceTime will finally get a standard grid view, blur your backgrounds with Portrait mode, and offer two microphone modes: Voice Isolation to cut down on background noise (for standard meetings) and Wide Spectrum to leave ambient sound unfiltered (for performances, say). FaceTime will even be able to alert you when you’re talking but muted.

More important yet is the fact that you’ll finally be able to invite Windows and Android users to FaceTime calls using standard Web links. Non-Apple users will have to use a Chrome-based browser like Google Chrome, Microsoft Edge, or Brave. Plus, when you create an event in Calendar, you’ll be able to make a Web link for the call that you can share. And when it’s time for the call, a Join button makes it easy to get in.

Universal Control Lets Macs and iPads Share a Keyboard and Pointing Device

With Sidecar in macOS 10.15 Catalina and iOS 13, Apple made it so you could use an iPad as a secondary screen for a Mac. In macOS 12 Monterey and iPadOS 15, Apple is taking that concept further. With Universal Control, if you merely set a Mac and an iPad next to each other, you’ll be able to use the Mac’s keyboard and mouse or trackpad to work between the two devices (in fact, Universal Control supports up to three). No setup is required—just move your pointer to the edge of the Mac screen and push it “through” the edge to move it to the iPad screen. You can even drag and drop content between devices.

Live Text Lets You Work with Text in Images

Have you ever taken a photo of something just to capture a phone number or address? We have, for sure. Apple’s new Live Text feature treats text in images just like text you type, so you can use functions like copy and paste, lookup, and translate. Live Text will work in Photos, of course, but also in Quick Look, Safari, and Screenshot, and in live Camera previews on the iPhone. It’s an impressive use of image recognition technologies.

Along the same lines, in Photos, you’ll also be able to use the information button on any photo to highlight recognized objects and scenes and get additional information about them. Apple says you’ll be able to learn more about popular art and landmarks, plants and flowers, books, and pet breeds.

Siri Gets Faster, More Reliable, More Private, and More Useful

Thanks to the ever-increasing power of the Neural Engine in Apple devices, Apple says it will bring all processing of Siri requests onto your device. That may not sound like a big deal, but it means that Siri should work faster, more reliably, and more privately. It will be faster because there’s no need to send speech to and from Apple’s servers for processing. It will make Siri work more reliably when your iPhone doesn’t have strong cell service and enable offline support for many types of requests. And Apple won’t know what you’re saying at all.

Other Siri improvements will include the capability to announce reminders when you’re wearing AirPods, improved conversation context so you can refer to what you just asked, and support for controlling HomeKit devices at specific times. HomeKit developers will even be able to add Siri support to their products through a HomePod.

Improved Multitasking Controls Come to the iPad

The big problem with Apple’s multitasking options on the iPad has been remembering how to use them. With iPadOS 15, Apple hopes to solve that with a new menu that will appear at the top of apps, with buttons for entering full screen, Split View, or Slide Over.

Apple also added a new multiwindow shelf that appears at the bottom of the screen at launch and provides a Dock-like view of all the open windows in that app. If you ignore it, it fades away quickly, but it should help you remember which windows you have open and access them quickly.

The iPad Finally Gets the App Library and Home Screen Widgets

Last year, in iOS 14, Apple introduced the App Library and Home Screen widgets. The App Library holds all your apps so you can declutter your life by removing them from the Home Screen. And Home Screen widgets let you add app-specific widgets that provide at-a-glance information. Sadly, iPadOS 14 didn’t include those features.

iPadOS 15 rectifies that oversight, adding both the App Library and Home Screen widgets, complete with some larger widget sizes for the larger iPad screen. They’ll work just like on the iPhone. It’s about time!

Locate Lost AirPods Pro and AirPods Max with Find My Network Support

As it stands now, you can theoretically find AirPods using the Find My app. However, it shows only the last position of the AirPods at a general level, and you have to get within range of them to play a sound. In the future, however, the AirPods Pro and AirPods Max will support the Find My network, so other people’s devices can report their location generally, and once you get within Bluetooth range, you can play a sound to locate them.

Hopefully, that will happen less often thanks to new separation alerts that, when enabled, will alert you when you leave an Apple device, AirTag, or Find My-compatible item behind.

Private Relay Protects Safari Traffic for iCloud+ Subscribers

Apple has been adding lots of privacy-protecting features over the past few years, but Private Relay goes even further to ensure that even your ISP can’t track where you go on the Web and sell that data to advertisers. Private Relay encrypts your Safari traffic and passes it through two Internet relays. No one—not even Apple—can then use your IP address, location, and browsing activity to create a detailed profile of you. Everyone who pays for extra iCloud storage will transition to the new iCloud+ for the same cost and will get Private Relay for no additional fee.

While we’re talking about iCloud, Apple also says that you’ll be able to get custom domain names for iCloud Mail addresses and invite family members to use the same domain with their iCloud Mail accounts.

Use AirPlay to Send Audio or Video to Your Mac

Many people have discovered how neat it is to use AirPlay to display photos or videos from an iPhone or iPad on a TV attached to an Apple TV. Macs could also broadcast their displays to an Apple TV. But what you couldn’t do is use AirPlay to send audio or video from another Apple device to a Mac. With macOS 12 Monterey, that will become possible, enabling you to use a Mac’s large screen to play a video, share a Keynote presentation, and more.

Apple’s upcoming operating system releases boast many other new features, and we plan to explore more of them once everything ships in a few months. We’ll let you know when it’s time to update!

(Featured image by Apple)

Social Media: At its Worldwide Developer Conference keynote, Apple announced a boatload of new features that we’ll see in macOS 12 Monterey, iOS 15, iPadOS 15, and watchOS 8 later this year. Here are the ten features we think you’ll most like:

What Is This “App Tracking Transparency” Apple Added to iOS 14.5?

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You’ve likely seen mention of the dispute between Apple and Facebook. It revolves around App Tracking Transparency (ATT), a technology Apple released in iOS 14.5.

The goal of ATT is to give iPhone and iPad users more control over the extent to which app makers can track their data and activities across apps and websites owned by other companies. Before App Tracking Transparency, nothing prevented companies from sucking a vast amount of data about your everyday activities and connecting it to other data to build an insanely detailed picture of who you are and what you do. Apple has written A Day in the Life of Your Data white paper and released the Tracked TV ad to give you a sense of how apps track you. We like to think of app tracking as a fleet of tiny drones constantly hovering over your head, recording your every waking moment for their corporate masters.

Facebook is particularly perturbed by the introduction of App Tracking Transparency because the company makes billions of dollars every year by gleaning as much as it can about you and then selling advertising access to you to companies that want to target people like you. For instance, Facebook knows if you’re a New York City lawyer and divorced mother of two who loves dogs, donates to the Sierra Club, and has Crohn’s disease. Although App Tracking Transparency won’t prevent Facebook from tracking your behavior across its own apps, at least it won’t be able to track you across other companies’ apps and websites.

Once you upgrade to the latest version of iOS and iPadOS, App Tracking Transparency requires that apps ask for permission to track you. However, depending on your current privacy settings, you may never see those requests. In Settings > Privacy > Tracking, if Allow Apps to Request to Track is turned off, you won’t receive any permission requests, and apps won’t be able to track you. Turn that setting on, and you’ll start getting alerts that ask for permission.

Put bluntly, there is absolutely no reason to allow any app to track you. Apple explicitly says that apps may not withhold features from those who opt out of tracking. So if you turn on the Allow Apps to Request to Track setting, tap Ask App Not to Track whenever you’re prompted. If you accidentally tap Allow, you can always go back to Settings > Privacy > Tracking and turn off the switch to rescind permission.

You might want to enable Allow Apps to Request to Track to see which apps were likely violating your privacy before and are still willing to do so even after App Tracking Transparency has exposed their sleazy business practices. Frankly, we’d encourage you to think about whether you want to use apps from such companies—perhaps the best reason to allow the requests is to identify privacy-abusing apps that you’ll then delete.

Early statistics from analytics company Flurry suggest that 94%–96% of users in the United States have opted out of app tracking, either by tapping Ask App Not to Track or by disabling the Allow Apps to Request to Track. We’re surprised the number is so low.

(Featured image by Glen Carrie on Unsplash)

Social Media: New in iOS 14.5 is a privacy-protecting feature called App Tracking Transparency, which forces apps to ask you for permission to track your activities across other apps and websites. Learn more about why you should never allow tracking here:

Privacy Tip: Don’t Post Vaccination Record Cards on Social Media

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So you’ve gotten your COVID-19 vaccination. Congratulations, and thank you for nudging the planet closer to the herd immunity needed for life to return to normal! It’s a good idea to take a photo of your card as a backup before filing it with your other important papers, just in case. (If you lose the original, you may be able to get a new one from the site where you got the vaccine or through your state’s Immunization Information System.) However, we do want to offer a note of caution. Resist the urge to post that photo—or one of you gleefully brandishing your card—on social media. The cards include your name, date of birth, vaccine location, and other personal information that could be used to steal your identity, and any digital miscreant worth their salt is already trawling through your social media feeds for as much personal information as they can find.

(Featured image by Adam Engst)

Don’t Store Confidential Files in Online File Sharing Services

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Given their integration into the Mac’s Finder, it can be easy to forget that online file sharing services like Dropbox, Google Drive, iCloud Drive, and Microsoft OneDrive can be accessed using a Web browser by anyone with your username and password. Obviously, you should always have strong, unique passwords, but to be safe, it’s best not to use services designed for public file sharing to store unencrypted files containing sensitive information like credit card numbers, Social Security numbers, passport scans, privileged legal documents, financial data, and so on. Keep such data secure on your Mac—outside of any synced folders—where accessing it requires physical access to the machine.

(Featured image based on an original by Kenaz Nepomuceno from Pexels)

How to Avoid Embarrassment During Online Presentations or Screen Sharing

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Along with the now-ubiquitous videoconferencing, screen sharing and online presentations have become vastly more common during the pandemic. This isn’t yet another article about how to give a better presentation or feel more confident. (Although those might happen too.) The goal of this article is to help you avoid situations that could embarrass you in front of clients, colleagues, or bosses. Follow this advice and you could avoid an unfortunate happenstance that might even cause you to be fired.

Here’s the problem. Even more so than before the pandemic, our Macs feel like personal spaces. Just as you’d add a houseplant and a special photo to your desk at work, you’ve probably personalized your Mac in a variety of ways. Custom desktop wallpaper, for instance, or a screensaver that displays favorite photos. Plus, you may carry on personal conversations, possibly even intimate ones, if you catch our drift, using the same Mac that you use for communicating with those aforementioned clients, colleagues, and bosses.

We’re not here to admonish you or nag about inappropriate behavior. (Though we will encourage you to consider some sage advice from a friend’s mother, who noted drily that you should never put anything on the Internet that you don’t want to appear on the front page of the New York Times. And that was before Twitter.)

No, as we said, the goal here is to help you avoid the embarrassment caused by people who are viewing your screen seeing things they shouldn’t see, something that the New York Times has also covered. Some areas of concern include:

  • Desktop & Screen Saver: Jobs have been lost by inappropriate selections for desktop wallpaper and photo screen savers. Make sure, if you’re ever going to share your screen, that randomly chosen desktop pictures and folders of screen saver photos don’t contain anything that could be problematic. To be safe, choose an Apple-provided desktop picture and a pattern-based screen saver in System Preferences > Desktop & Screen Saver.
  • Icons on the Desktop: We all toss files on the desktop, but if preview icons or even filenames could cause trouble—you might not want your boss seeing Resumé.doc—corral them in another folder before you share your screen. Also note that many videoconferencing apps can limit their screen sharing to particular windows rather than the entire screen, which prevents people from seeing your desktop.
  • Web browser tabs: Limiting screen sharing to a particular window won’t help if it’s a Web browser window with multiple tabs. Even if you avoid accidentally navigating to a tab with NSFW content, its title alone might be problematic. For safety, always start a new browser window when sharing Web content.
  • Open apps and documents: As with icons on the desktop when sharing your entire screen, you may not want just anyone seeing what other apps and documents you have open. Again, stick to sharing a specific window. To avoid mistakes when selecting the window to share, we recommend hiding or quitting all unrelated apps before sharing your screen.
  • Document comments: When collaborating on a document, some people are less than politic with their in-document comments. If comments are visible when you’re sharing a document with people who wouldn’t otherwise see them, hard feelings could ensue. Make sure to hide or resolve such comments before sharing.
  • Notifications: Even if you have hidden or quit Calendar, Messages, Mail, and similar apps, their notifications could still appear at an inopportune time. You might not want colleagues to know about an ob-gyn appointment, meeting with a potential employer, or racy conversations with a coworker. The solution is Do Not Disturb, easily enabled from Control Center in macOS 11 Big Sur and by scrolling up in Today view in Notification Center in earlier versions of macOS. Also, although it won’t help with online screen sharing, it’s a good idea to enable the “When mirroring to TVs and projectors” option in System Preferences > Notifications > Do Not Disturb.

This may all sound a little overwhelming, but there is one trick that will help you avoid most of these problems at once. In System Preferences > Users & Groups, create a new user account dedicated to screen sharing and presentations. In that user account, you can be sure to have innocuous desktop pictures, screen savers, clean Web browser windows, and permanent Do Not Disturb. The hardest part will be figuring out the best way to share documents you use in presentations between your accounts (try the /Users/Shared folder or an online file sharing solution like Dropbox). Then, before you start a call when you’ll need to share your screen, choose your new account from the Fast User Switching menu from the right side of the menu bar (set up that menu in System Preferences > Users & Groups > Login Options).

One final piece of advice. When you’ve accomplished what you need to by sharing your screen, stop sharing it and switch back to video. That way, you can’t accidentally do something in the shared window that might be embarrassing. Similarly, when a meeting is over or you’re dropping off for a while, it’s best to leave the call. Stopping video and muting audio are good tools, but it’s easy to click in the wrong spot accidentally and think you’re safe when, in fact, your mic or camera is still live.

(Featured image by Andrea Piacquadio from Pexels)

Social Media: When sharing your screen online, would you be embarrassed if your clients, colleagues, or bosses saw what’s on your Mac—your desktop picture, screen saver, browser tabs, email notifications, or Messages conversations? Here’s what to watch out for.

Use macOS’s Guest Account to Protect Your Privacy from Temporary Users

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We’ve all had it happen. “Can I use your Mac for a minute to check my email?” The answer can be “Yes,” but to keep people from poking around on your Mac, have your visitor log in as Guest. To enable the Guest account, go to System Preferences > Users & Groups. If the lock at the bottom left is closed, click it and enter your admin credentials. Then click Guest User in the list, and select “Allow guests to log in to this computer.” To switch to the Guest account, go to the Apple menu and choose Log Out YourAccountName to access the login screen. Your guest can then click the Guest User icon, at which point they’ll have a clean account to work in. When they log out, the account—including any files they created or downloaded—will be deleted, thus protecting their privacy as well.

(Featured image by Apple)

Social Sites As Backup?

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Its probably safe to say the best thing about social platforms is sharing images. Instagram is built exclusively on pictures and has become as ubiquitous as “Kodaking” was back when the Brownie was invented. Photos on social media are fun and inspiring in so many ways. Yet some of us rely on platforms like Facebook and Instagram for backup and access to our pictures; March 13th’s outage is just one more reminder that social platforms should not be used for back up. When you are choosing an online solution for backup, here are a few questions we think you should ask:
  • Are my images being compressed? How much?
  • Are my private images really private?
  • Who can view, edit or delete them? Can I?
  • Can I easily access them any time I want?
  • Am I able to locate the image I need quickly?
  • Who controls my copyright?
  • Will my images be used for unintended purposes like training artificial intelligence facial recognition without my permission? We’re looking at you Flickr and IBM.
  • Can I answer these questions, or will a deep dive in to Terms Of Service be required?
Enjoy your photo feed on social media. We love it too–especially when we’re friends with you and we follow each other. We don’t think social sites have a role in a sound backup strategy. A good backup is a 3-2-1 system: 3 copies of important files and photos on at least 2 different types of storage and 1 copy off site.

Apple Has Disabled Group FaceTime to Prevent Pre-call Eavesdropping

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A serious bug has been discovered in Apple’s Group FaceTime multi-person video chat technology. It allows someone to call you via FaceTime and then, with just a few simple steps, listen in on audio from your iPhone, iPad, or Mac while the call is ringing, before you have accepted or rejected it. To prevent the problem from being exploited, Apple says it has disabled Group FaceTime and promises a fix “later this week.”

In the meantime, if you’re still concerned (there were some reports of people being able to invoke the bug even after Apple disabled Group FaceTime), we recommend turning off FaceTime entirely in Settings > FaceTime in iOS and by launching the FaceTime app in macOS and then choosing FaceTime > Turn FaceTime Off. (Or just be quiet when a FaceTime call comes in.) Apple may be able to fix the problem without requiring users to update software; if iOS and macOS updates do prove to be necessary, we recommend that you install them sooner rather than later.

What Are All These New Privacy Request Dialogs in Mojave?

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With macOS 10.14 Mojave, Apple has beefed up the Mac’s privacy so it more closely resembles privacy in iOS. You’ve noticed that when you launch a new app on your iPhone or iPad, it often prompts for access to your photos or contacts, the camera or microphone, and more. The idea behind those prompts is that you should always be aware of how a particular app can access your personal data or features of your device. You might not want to let some new game thumb through your photos or record your voice.

macOS has been heading in this direction, but Mojave makes apps play this “Mother, May I?” game in more ways. As a result, particularly after you first upgrade, you may be bombarded with dialogs asking for various permissions. For instance, when you first make a video call with Skype, it’s going to ask for access to the camera and the microphone. Grant permission and Skype won’t have to ask again.

Skype’s requests are entirely reasonable—it wouldn’t be able to do its job without such access. That applies more generally, too. In most cases, apps will ask for access for a good reason, and if you want the app to function properly, you should give it access.

However, be wary if a permission dialog appears when:

  • You haven’t just launched a new app
  • You aren’t doing anything related to the request
  • You don’t recognize the app making the request

There’s no harm in denying access; the worst that can happen is that the app won’t work. (And if it’s malicious, you don’t want it to work!) You can always grant permission later.

To see which permissions you’ve granted or denied, open System Preferences > Security & Privacy > Privacy. A list of categories appears on the left; click one to see which apps have requested access. If you’ve granted access, the checkbox next to the app will be selected; otherwise it will be empty.

You’ll notice that the lock in the lower-left corner is closed. To make changes, click it and sign in as an administrator when prompted.

Most of these categories are self-explanatory, but it might not always be obvious why an app wants permission. In the screenshot above, for instance, Google Chrome has been granted access to the Mac’s camera. Why? So Google Hangouts and other Web-based video-conferencing services can work.

There are five categories (including three not showing above) that could use additional explanation:

  • Accessibility: Apps that request accessibility access want to control your Mac. In essence, they want to be able to pretend to click the mouse, type on the keyboard, and generally act like a user. Utility and automation software often needs such access.
  • Full Disk Access: This category is a catch-all for access to areas on your drive that aren’t normally available to apps, such as data in Mail, Messages, Safari, Home, and more, including Time Machine backups and some admin settings. Backup and synchronization utilities may need full disk access, in particular. An app can’t request full disk access in the normal way; you must add it manually by clicking the + button under the list and navigating to the app in the Applications folder.
  • Automation: The Mac has long had a way for apps to communicate with and control one another: Apple events. An app could theoretically steal information from another via Apple events, so Mojave added the Automation category to give you control over which apps can control which other apps. You’ll see normal permission requests, but they’ll explain both sides of the communication.
  • Analytics: The Analytics privacy settings are completely different—they let you specify whether or not you want to share information about how you use apps with Apple and the developers of the apps you use. For most people, it’s fine to allow this sharing.
  • Advertising: Finally, the Advertising options give you some control over the ads that you may see in Apple apps. In general, we recommend selecting Limit Ad Tracking, and if you click Reset Advertising Identifier, any future connection between you and the ads you’ve seen will be severed from past data. There’s no harm in doing it. It’s worth clicking the View Ad Information and About Advertising and Privacy buttons to learn more about what Apple does with ads.

So if you’ve been seeing repeated requests for permission after you upgraded to Mojave, now you know why these dialogs keep popping up. They’re a bit annoying at first, but the added privacy is worthwhile, and once you’ve granted permission to an app, you shouldn’t hear from it again.

Social Media: macOS 10.14 Mojave changes how privacy works on the Mac by making apps ask for permission to use the camera, microphone, and quite a bit more. Here’s how this works and what you should do when prompted.

Being an Apple User Means You’re Not the Product

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There’s an Internet saying: “If you’re not the customer, you’re the product.” The point is that, if you’re getting a service for free, the company providing it sees you not as a customer, but as a product to sell, generally to advertisers.

This is how Google, Facebook, and Twitter operate. They provide services for free, collect data about you, and make money by showing you ads. In theory, the more that advertisers know about you, the better they can target ads to you, and the more likely you’ll be to buy. Personalized advertising can seem creepy (or clueless, when it fails), but it isn’t inherently evil, and we’re not suggesting that you stop using ad-supported services.

This ad-driven approach stands in stark contrast to how Apple does business. Apple makes most of its money by selling hardware—iPhones, Macs, and iPads, primarily. Another big chunk of Apple’s revenue comes from App Store and iTunes Store sales, iCloud subscriptions, and Apple Pay fees. Knowing more about you, what Web pages you visit, what you buy, and who you’re friends with doesn’t help Apple’s business, and on its Privacy page, Apple says bluntly, “We believe privacy is a fundamental human right.”

Of course, once your data is out there, it can be lost or stolen—in June 2018, a security researcher discovered that the online data broker Exactis was exposing a database containing 340 million records of data on hundreds of millions of American adults. Ouch!

Let’s look at a few of the ways that Apple protects your privacy.

Siri and Dictation

The longer you use Siri and Dictation, the better they work, thanks to your devices transmitting data back to Apple for analysis. However, Apple creates a random identifier for your data rather than associating the information with your Apple ID, and if you reset Siri by turning it off and back on, you’ll get a new random identifier. Whenever possible, Apple keeps Siri functionality on your device, so if you search for a photo by location or get suggestions after a search, those results come from local data only.

Touch ID and Face ID

When you register your fingerprints with Touch ID or train Face ID to recognize your face, it’s reasonable to worry about that information being stored where attackers—or some government agency—could access it and use it for nefarious purposes. Apple was concerned about that too, so these systems don’t store images of your fingerprints or face, but instead mathematical signatures based on them. Those signatures are kept only locally, in the Secure Enclave security coprocessor that’s part of the CPU of the iPhone and iPad—and on Touch ID-equipped laptops—in such a way that the images can’t be reverse engineered from the signatures.

And, of course, a major goal of Touch ID and Face ID is to prevent someone from violating your privacy by accessing your device directly.

Health and Fitness

People with medical conditions can be concerned about health information impacting health insurance bills or a potential employer’s hiring decision. To assuage that worry, Apple lets you choose what information ends up in Health app, and once it’s there, encrypts it whenever your iPhone is locked. Plus, any Health data that’s backed up to iCloud is encrypted both in transit and when it’s stored on Apple’s servers.

App Store Guidelines

A linchpin in Apple’s approach to privacy is its control over the App Store. Since developers must submit apps to Apple for approval, Apple can enforce stringent guidelines that specify how apps can ask for access to your data (location, photos, contacts, etc.). This isn’t a blanket protection—for instance, if you allow a social media app Facebook to access your contacts and location, the company behind that app will get lots of data on your whereabouts and can even cross-reference that with the locations of everyone in your contact list who also uses the service.

In the end, only you can decide how much information you want to share with the likes of Google, Facebook, and Twitter, and only you can determine if or when their use of your details feels like an invasion of privacy. But by using Apple products and services, you can be certain that the company that could know more about you than any other is actively trying to protect your privacy.

Social Media: Many of the big Internet companies make their money by assembling a dossier of information about you and then selling advertisers targeted access to you. Luckily, that’s not true of Apple—here are a few of the ways Apple protects your privacy.

The post Being an Apple User Means You’re Not the Product appeared first on TidBITS Content Network.